Off the Beaten Path: How to Market Your Destination When No One’s Heard of It (Yet)

Not every hotel enjoys a renowned location like London, Paris, or Bali. Though these popular—and packed—destinations attract guests without trying, places off the beaten path also have great potential to snag bookings. Guests are more aware than ever of sustainable travel and overtourism (you know it’s bad when articles start talking about “tourists per head […]

Building Blocks for Success: A Checklist for New Hoteliers

Opening a new hotel is an ambitious and tenacious endeavor—and one of the most rewarding. Whether you’re building a business plan for your new hotel or still running the numbers, the journey from concept to opening is undeniably overwhelming without a plan in hand. As Benjamin Franklin said, “If you fail to plan, you plan […]

Casia Lodge and Ranch

Casia Lodge & Ranch

Treat yourself to a stay at Casia Lodge and Ranch. Located in Twisp, Washington and cradled by the Methow Valley, it has everything you need to escape from it all. You can horseback ride, raft down the river, or simply relax. You’ll even wake up to fresh coffee and pastries in your room, followed by […]

How to Inspire Guests on Social Media

Social media isn’t a flashy new trend anymore; it’s a fundamental marketing cornerstone. Fifty-two percent of travelers have chosen to visit a place after seeing its image or video in their peers’ social media, and even more (60 percent) post photos on vacation.  Any accommodation business that wants to amplify reach and drive bookings should […]

Big Advantages of Running a Small Hotel

Running a small operation amidst large chain hotels may seem daunting, but there are many advantages that set independent properties apart from the competition and appeal to today’s consumers. With greater flexibility to innovate and create and define their image, small and boutique hotels are an ideal traveler choice for excellent service and unique, memorable […]

The In-room Experience Guests Want

Gone are the days of pay-per-view movies and calling the front desk to adjust the thermostat (an annoying proposition even back in the 2000s). Modern guests look for a technologically advanced in-room experience that enables them to access additional amenities, make requests efficiently, and control more features of the room itself.  Wi-Fi Who wants Wi-Fi? […]

6 Opportunities to Boost Revenue Your Hotel Might Be Missing

Just as it’s important to always look for ways to enhance the guest stay experience, hoteliers must constantly seek opportunities to boost revenue. Adapting your money-making strategies to the ever-changing landscape of the hotel industry will help your business stay profitable during difficult economic times and ensure long-term success.  By capitalizing on consumer demand and […]

Grove Hotel

Grove Hotel

Dip into the pool or dive into the party scene at Grove Hotel. This GLBTQ+ hotel on Fire Island, New York, has everything you need to enjoy your beach vacation…even a nightclub. You can even stop by the Miss Fire Island Pageant this September. It’s a popular drag pageant with contestants from across the USA.  […]

Weird and Wonderful Hotel & Travel Campaigns to Inspire You

If you’ve ever found yourself in a crowd of kids, you’ll know how noisy it gets when each one talks louder and louder in an attempt to be heard. While this blog post is not about kids, this analogy is an example of what hotel marketing can feel like sometimes! Can you relate? Marketing emails, […]

6 Priorities for Independent Hoteliers This Year

There’s a lot trending in hospitality right now—so how do you prioritize? When we sat down to work through our recommendations for independent hotels to focus their energy on this year, what emerged was a heavy focus on technology.  There’s little to no separation between our digital and “real” lives anymore. Offering guests truly exceptional […]

Celebrate Spring with Style: A Hotelier’s Guide to Easter

The last of the Valentine’s Day chocolate has barely been finished and there’s already another sweet (and potentially profitable!) holiday around the corner. Easter is celebrated by 80% of Americans, and if you play your cards right, they could celebrate with you. Here’s a quick guide for independent hoteliers to make the most of this […]

How an Independent Motel Can Be a Lodging Superstar

When we think of a roadside motel, we don’t think of a business with five-star service and amenities. Ironically, that’s why independent motels are uniquely positioned to surprise and delight; guests don’t expect it.   Designed to serve roadtrippers with convenient, affordable accommodation, motels are the preferred choice for many travelers—travelers who expect to get nothing […]

Hotel Marketing Trends to Watch This Year

2023 has arrived with plenty of innovative marketing trends on the horizon, from fresh openings in social media to shifts in SEO. This year, guests are socially and safety conscious with both the environment and Covid-19 occupying their mental space. Here are important hotel marketing trends to help elevate your strategy and revenue this year.  […]

Tonquin Inn

Tonquin Inn

Ready for your outdoor adventure? Stay at Tonquin Inn for hiking, biking, skiing, and rafting in Jasper National Park. This beautiful park in Alberta has all the stunning mountain views you could want, and the inn has everything you need to be comfortable once you get back from that hike. It’s even pet friendly!  Tonquin […]

Black Bear Resort

Black Bear Resort

Want to get away to the woods? Book yourself into Black Bear Resort, nestled by a natural forest in Port McNeill, BC with gorgeous harbor views. Each room comes with a flat-screen TV, high-speed internet, and a private bathtub for when you need a hot soak. And this retreat isn’t completely rustic–there are plenty of […]

How to Attract Business Travelers to Your Independent Hotel

The business travel landscape has changed dramatically post-pandemic with the Zoom boom and rise of the workcation. However, this segment can still be very lucrative if you know what your audience wants and leverage the right amenities. In 2021, business travel comprised a fifth of tourist spending worldwide, contributing over 740 billion US dollars to […]

Knight’s Key Suites

Knight's Key Suites

Need more palm trees in your life? Head to Knight’s Key Suites. Located in the Florida Keys, they have all the surf, sand, and blue sky you could want. You can snorkel with the sea turtles or take advantage of the town nightlife. All rooms come with free Wi-Fi (you can surf the net too).  […]

Building a Brand: An Independent Hotelier’s Guide

“Design is the silent ambassador of your brand.” – Paul Rand Does your hotel have a brand? The answer is yes, even if you said no. Everything from your website design to the language used in your emails to room decor says it all about your hotel. And if you haven’t put any effort into […]

Cornerstone Lodge

Cornerstone Lodge

Swoop down the mountain at Cornerstone Lodge at Fernie Alpine Resort. Located in Fernie, BC, this condominium hotel comes with a gym, a common area hot tub, and plenty of snow! Or you can curl up and get cozy by the fire.  Cornerstone Lodge has chosen our cloud-based WebRezPro Property Management System to help run […]

Love the Locals: How to Spice Up Your Staycation Offerings

Even as travel has opened up, staycations remain an appealing option for many potential guests. According to a 2022 survey by The Vacationer, 67% of respondents said they had taken a staycation or planned to take one that year. And why wouldn’t they? They can explore new facets of their local area… and order room […]

Introducing the Competitor Rate Shopper

***Guest post from Pricepoint, a WebRezPro partner*** Picture this: you’re a customer shopping online for a weekend hotel getaway with your significant other and, like most other people, pricing is giving you anxiety. The costs you keep finding on online travel agencies (OTAs) like Booking.com are largely the same, and you’re wondering how you’re going […]

Vernon Downs Casino Hotel

Vernon Downs Casino Hotel

There’s something for everyone at Vernon Downs Casino Hotel from slot machines and live entertainment for the adults to bounce houses and a heated pool for the kids. Located in Vernon, New York, rooms each come with a flat-screen TV, microwave, and refrigerator. There’s a complimentary continental breakfast too–you don’t have to worry about where […]

Century Casino Caruthersville

Century Casino Caruthersville

Catch the excitement at Century Casino Caruthersville. As the first non-floating casino in Missouri, it has over 430 gaming machines and six tables. You can stay at either their hotel–with free WiFi–or at their RV park by the Mississippi River for just $50 a night.  Century Casino Caruthersville has chosen our cloud-based WebRezPro Property Management […]

Hospitality Trends for the New Year

Heading into the new year, many people make resolutions for their personal lives, so why not make resolutions for your business, too? Resolve to harness hospitality trends that reflect your guests’ wants and needs to elevate your property’s stay experience and bottom line. Bleisure Travelers and Workations With the ability to work anywhere comes a […]