Integrating your property management system with your other hotel systems (POS systems, payment gateways, call accounting, PBX and voicemail, electronic locking systems, revenue management software, in-room entertainment systems, OTAs and channel managers, etc.) is key to maximizing efficiency — and staying competitive too.
System integration saves lodging operators time and improves data accuracy by automating the transfer of relevant data between systems. Essentially, system integration allows two systems to talk to each other through an automated interface, which transfers the requested data between the systems. Such interfaces eliminate the need to manually duplicate data, significantly cutting the administrative load on staff and decreasing the chance of human error.
Below is a quick guide to the benefits of integrating your WebRezPro PMS with your other hotel systems:
Call Accounting Systems – A call accounting interface allows call charges to be automatically applied to the relevant guest folio, eliminating the need to add telephone charges to guest folios manually and ensuring accurate billing.
Channel Managers – Please refer to *GDS Channels* below.
CRM / Guest Engagement Platforms – Interfaces between customer relationship management software or guest engagement tools and the PMS empower lodging operators to personalize the guest experience and target marketing efforts more effectively. Through a CRM or guest engagement platform interface, the PMS sends live reservation information directly to the digital marketing system to trigger automated guest communications that are highly targeted (based on rich customer profiles).
Electronic Locking Systems – With an electronic locking system interface, keycards can be encoded and managed through your PMS, which automatically sends relevant information (eg. room number, length of stay) to your electronic locking system. There’s no need to enter this information manually into your locking system – all you have to do is click a button and swipe the keycard to encode it.
GDS Channels, OTAs & Channel Managers – Integrating your PMS with your GDS and OTA channels or channel manager is a big time saver and helps to maximize online revenue. The interface allows GDS/OTA inventory, rates and reservations to be controlled directly from within the PMS. Through the interface, the PMS automatically pushes designated inventory, rates and availability to the channel, and reservations made through the channel are automatically sent to the PMS, with availability adjusted accordingly.
Guest Engagement Platforms – Please refer to *CRM* above.
In-Room Entertainment Systems – Interfacing your in-room entertainment system with your PMS is very useful for automatically posting pay-per-view and Internet charges to guest folios, eliminating the need to do it manually and helping to minimize guest-disputed charges.
Loyalty Programs – Integrating your loyalty program software with your PMS simplifies guest rewards management by automating the process of updating loyalty member account balances, eliminating the need to manually duplicate data and cross-check between systems. Loyalty members and their point balances/eligible rewards can be instantly identified via reservation folios in WebRezPro.
OTAs – Please refer to *GDS Channels* above.
Payment Gateways – Reducing the steps required to process card payments, and eliminating keying errors, a payment gateway interface securely facilitates credit card acceptance through the PMS. Integrating your PMS with a payment gateway removes the need for a stand-alone credit card terminal and speeds up the check-in/check-out process.
PBX & Voice Mail – Integrate your PBX and voice mail systems to your PMS for effortless management of internal communications. A PBX/voice mail interface can automate such processes as activating and deactivating guestroom phones and voice mail upon check-in and check-out, and clearing voice mail greetings and voice messages upon guest check-out.
POS Systems – A PMS-POS interface automates the process of posting restaurant charges to guest folios, improving accuracy and efficiency. The POS queries the PMS in real time to verify guest status and room number and then automatically posts the charge to the guest folio.
Reputation Management Systems – Reputation management systems help properties manage their online reputation and social customer service by monitoring social media and increasing review volume, among other important functions. By integrating your PMS with your reputation management system, the process of requesting and posting guest feedback via electronic post-stay surveys can be completely automated.
Revenue Management Systems – Direct integration between your PMS and RMS (revenue management system) automates the process of updating dynamic pricing to the PMS, greatly simplifying yield management. Here’s how it works: the PMS automatically pushes pricing and availability to the RMS, and the RMS automatically updates accepted recommended rates in the PMS.