The Lodge at Breckenridge

The Lodge at Breckenridge is a boutique hotel atop a forested cliff in Breckenridge, Colorado, that offers 45 newly renovated rooms and boasts views of Boreas PassBreckenridge Ski Resort and the Tenmile Range. Two luxury homes are also available for rent. Hotel amenities include an onsite spa and a restaurant and bar. The Lodge at Breckenridge has just started using our cloud-based WebRezPro Property Management System to help with their operations. Visit their website to see how they’re using WebRezPro to accept online bookings!

Hotel Lanai

The historic Hotel Lanai offers 11 unique guest rooms, each equipped with a private bath, a king or queen bed and plantation style decor. This Lanai, Hawaii property offers an impressive array of amenities including free WiFi, complimentary continental breakfast and an onsite restaurant. Hotel Lanai has chosen to use our cloud-based WebRezPro Property Management System and is also using WebRezPro’s integrated web reservation software to accept online bookings!

4 Considerations for Choosing the Right OTAs

Online travel agencies (OTAs) have taken the hospitality industry by storm. What began as a platform for selling excess inventory when demand was low, has grown to dominate the entire booking landscape. Today, the majority of reservations worldwide are made via these online platforms, which makes OTAs an essential component of all lodging operators’ distribution strategiesoften accounting for the majority of a property’s revenue.

While the cost to play the OTA game can be steep (commissions range from 10-30%), the benefits of exposure on these platforms are many. Not only does an OTA distribute your business to a wider audience than you would be otherwise capable, but it can also act to promote direct bookings on your website due to the billboard effect. And it’s worth noting that OTAs can aid international customers in understanding and booking with your property. Offering details in the appropriate language and currency helps open your doors to guests from all over the world.

When it comes to your OTA strategy, it’s a good idea to diversify. Don’t rely on 1 or 2 agencies; you want your property to be visible across multiple channels. But there are a lot of different platforms to choose from, so how do you know which OTAs to use? The right distribution channels will vary for each property, but here are a few things to consider when choosing the right OTA for you:

Cost

Obviously, one of the biggest concerns (and most important things to consider) is the cost of partnering with an OTA. There’s quite a bit of variability in the commissions charged by various OTA platforms, and some can be prohibitively high. When determining if an OTA is worth the cost, remember to account for the customer lifetime value (CLV) of guests brought in by the channel in question. If your landing high-spending, returning guests, steep commissions may ultimately be worth it.

Target Market

OTAs are not all the same. Just as individual lodging operators cater to different types of guests, OTAs have their own demographic sweet spots. For a productive partnership, ensure you choose an OTA that aligns with your target market. Platforms that cater to hostels (like Gomio and Hostelworld) are not the ideal distribution channel for boutique properties; and OTAs designed for vacation rentals (like Airbnb) would do little for a chain hotel. The same can be said for geographic region. While many of the major players (like Booking.com and Expedia) are prominent worldwide, others focus on a more specific region (like Ctrip).

Experience

The experience of an OTA should be considered when choosing the platforms on which to sell your inventory. How many bookings do they facilitate? How long has the OTA had a presence in your market of interest? Does the channel in question have a history of serving properties similar to your own? While you may choose to take a chance on a newcomer, it’s wise to prioritize reputable channels with a demonstrable history of success.

Functionality

Finally, ensure the platforms you choose have interfacing capabilities with your channel manager. Any changes to availability made over an OTA or on your property management system should update automatically. Avoid any situation that would require you to input inventory changes manually. It’s a waste of your time and could result in overbookings.

 

Deciding on a combination of distribution channels that compliment your property is an important job. You need to sort through a lot of available platforms to find the ones whose cost, target market, experience and functionality meet your needs. And it doesn’t end there. While OTAs expose your brand to a massive audience of potential customers, they also do the same for your competitors. If you want to get noticed on an OTA, you need to manage your profile in a way that maximizes exposure.

 

 

 

The Savoy Hotel

Located in beautiful and historic downtown Nelson, British ColumbiaThe Savoy Hotel is a boutique property that offers 12 guest rooms, a 2,000-square-foot rooftop patio exclusively for guests, views of Kootenay Lake from the outdoor hot tub and an onsite nightclub, music lounge and cafe! The Savoy Hotel has chosen to use our cloud-based WebRezPro Property Management System to help with their operations. Visit their website to see how they’re using WebRezPro to accept online bookings – and what are you waiting for? Plan a trip to Nelson today!

Dolphin Island Fiji

Located in beautiful Fiji, Dolphin Island is a private island retreat that caters to a maximum of just eight guests. Accessible by a 20-minute boat ride, this resort offers amazingly luxurious suites that will take your breath away. Dolphin Island started using our cloud-based WebRezPro Property Management System this past summer and has recently added WebRezPro’s integrated Web reservation software to their website so that they can take online bookings!

Cadillac Motel Niagara

The Cadillac Motel Niagara is ideally situated on the Ontario side of Niagara Falls and is a “retro chic boutique” motel that has been used over the years for photoshoots, music videos and even a backdrop in movies! Reminiscent of the 50s and 60s roadside inns, this motel offers 23 newly renovated and individually decorated guest rooms that are just two blocks from the Falls! The Cadillac Motel started using our cloud-based WebRezPro Property Management System this past summer and has recently added WebRezPro’s integrated Web reservation software to their website so that they can take online bookings!

The British Hotel

The British Hotel is located in Gatineau, Quebec, in a beautifully restored 19th century building that is just 20 minutes from Ottawa. Starting at 1,400 square feet, the hotel offers luxury suites that provide a private retreat with separate sleeping and living areas. A public house and banquet facilities are also located on-site. The British Hotel has just started using our cloud-based WebRezPro Property Management System and you can see how they’re using our system to take online bookings by visiting their website!

The Inn at Lynden

The Inn at Lynden is located in Lynden, Washington, in the historic Waples Mercantile Building. Accommodation is provided in 35 guest rooms of varying styles including Loft Rooms and Skywell Suites. Amenities include on-site dining, bike borrowing and on-site shopping. The Inn at Lynden started using our cloud-based WebRezPro Property Management System this past winter and has recently started using WebRezPro’s integrated Web reservation software so that they can take online bookings directly from their website!

Tamarindo Bay Boutique Hotel

Tamarindo Bay Boutique Hotel is located in  Playa Tamarindo, Costa Rica, and is an adult-only hotel that offers contemporary guest rooms and suites. Property amenities include an outdoor swimming pool, a Chef-prepared complimentary breakfast, WiFi and concierge service. This boutique hotel has just started using our cloud-based WebRezPro Property Management System​ to help with their operations! Visit their website to see how they’re using WebRezPro to take online bookings!