Lakeside Lodge Resort & Marina

The Lakeside Lodge Resort & Marina is located on Fremont Lake in Pinedale, Wyoming, and offers 16 deluxe log cabins, as well as a full-service bar, a restaurant, meeting and banquet space and a marina. Guests can partake in a wide range of activities in and around the resort including boating, fishing, hiking, skiing and snowmobiling, depending on the season. The Lakeside Lodge Resort & Marina has just started using our cloud-based WebRezPro Property Management System to help with their day-to-day operations. Visit their website to see how they’re using WebRezPro to take online bookings!

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Connecting the Dots: TripConnect Instant Booking and TripConnect Cost-Per-Click

As a certified TripConnect™ Premium Partner, WebRezPro Property Management System is pleased to support TripConnect instant booking and TripConnect Cost-Per-Click (CPC) — programs that both offer a way for hotels, inns and B&Bs to gain bookings through the TripAdvisor Hotel Price Comparison search.

Some of our customers have asked about the difference between TripConnect instant booking and TripConnect CPC, so we hope this post helps to connect the dots!

TripConnect Instant Booking

TripConnect instant booking is a new way for properties to acquire bookings directly on the world’s largest travel site using a simple pay-per-booking commission model. When travelers find the right property on TripAdvisor, they want to book it immediately — and TripConnect instant booking allows them to do so; now travelers can make a reservation at your hotel without leaving the TripAdvisor site.

How It Works

TripConnect instant booking displays your real-time rates and availability on your property’s TripAdvisor page, alongside a “Book on TripAdvisor” button, which is positioned above the other booking buttons. When a traveler books on TripAdvisor, the guest’s information and reservation details are sent to your property management system as soon as the booking is made, so you own the guest relationship from the start.

To take advantage of TripConnect instant booking, hotels simply pay a commission to TripAdvisor per booking. There are two different commission rates to choose from: the higher rate (15%) gets hotels half of all booking opportunities available through the “Book on TripAdvisor” button, and the lower rate (12%) allows properties to claim a quarter of all booking opportunities available through the “Book on TripAdvisor” button. (The booking opportunities not claimed by your property go to OTAs that you work with and that participate in instant booking on TripAdvisor.)

It’s a simple commission model that is easy to set and maintain — no bidding required. And you only pay when bookings turn into actual guest stays; if a guest cancels their reservation, you don’t pay.

The WebRezPro Connection

As a TripConnect Premium Partner, WebRezPro can send your property’s rates and availability directly to TripAdvisor, and TripAdvisor will send reservation data directly to your WebRezPro PMS, for a seamless TripConnect instant booking experience for you and your guests.

Currently, TripConnect instant booking is only available to WebRezPro customers that have the Shift4 payment gateway interface.

Properties can sign up for TripConnect instant booking through the TripConnect instant booking site.

If you have any questions about TripConnect instant booking, TripAdvisor has published a comprehensive and helpful list of FAQs. Your WebRezPro account rep is also happy to answer questions you might have about WebRezPro integration with TripConnect.

TripConnect Cost-Per-Click

The TripConnect Cost-Per-Click (CPC) program also displays your property’s live rates and availability on your property’s TripAdvisor page, this time alongside an “Official Site” link, which takes travelers to your own online booking engine to make a reservation on your own website.

How It Works

The TripConnect CPC program requires you to bid for click-throughs to your site. The amount of your bid, in relation to the bids of others (OTAs you work with), determines where your “Official Site” link will appear among the Hotel Price Comparison search results, with the top bidders receiving prime placement.

When a traveler clicks on your “Official Site” link (the higher the link position, the more likely travelers will click on it), they will be taken to your property’s own online booking page to complete the booking directly with you. You pay the amount you bid for the click-through, whether that click-through results in an actual booking or not.

The WebRezPro Connection

WebRezPro works with TripConnect Cost-Per-Click by feeding live rates and availability to TripAdvisor for increased accuracy and efficiency in managing your TripConnect CPC campaign.

And because the WebRezPro online booking engine is commission-free, the only cost of acquisition for a booking coming from your TripConnect CPC campaign is the price you bid for the click-through.

Properties can sign up for TripConnect Cost-Per-Click through the TripConnect site.

TripAdvisor also provides a helpful TripConnect CPC user guide.

TripConnect Instant Booking or Cost-Per-Click?

Both programs offer a way to gain bookings through TripAdvisor at a low cost of acquisition. Depending on the property, one program may be more suitable than the other, or a combination of both could prove to work well.

TripConnect Comparison Chart

City Center Motel

The City Center Motel in ‪‎Missoula‬, ‪Montana‬, is a 16-room pet-friendly property that is within easy walking distance of the campus, downtown and the river. This property has recently started using our cloud-based WebRezPro Property Management System to help with their day-to-day operations. Visit their website to see how they’re using WebRezPro’s integrated Web reservation software to take online bookings!

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The Presidio

Located on popular State Street in Santa Barbara, Calfornia, The Presidio is a 16-room contemporary inn within walking distance of entertainment, beaches and fine dining. Guests appreciate the free WiFi, the flat-screen TVs with HBO and the complimentary beach bike rentals. The Presidio has just started using our cloud-based WebRezPro Property Management System to help run their property! You can see our system in action on their website where they’re using it to take online bookings!

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Paradise Suites

Paradise Suites in Seaside, Oregon, is a charming property that offers one-bedroom suites and one-, two- and three-bedroom vacation rentals. All units are equipped with a full kitchen and other modern amenities. The Paradise Suites has just started using our cloud-based WebRezPro Property Management System to help run their business. You can see WebRezPro in action on their website where they’re using it to take online reservations!

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Colonial House Inn Bed & Breakfast

The Colonial House Inn Bed & Breakfast in St. Ignace, Michigan, offers 15 units that consist of seven individually decorated B&B rooms in the inn, as well as eight units in an adjacent motel! The seven B&B rooms are treated to a full breakfast every morning, while the motel patrons have access to several area restaurants. The Colonial House Inn uses our cloud-based WebRezPro Property Management System to run both the inn and the motel. Visit their website to see how they’re using WebRezPro to take online bookings!

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Cloud PMS: Made for Our Culture of Immediacy

Whether we like it or not, the mobile Internet has brought a culture of immediacy into our lives. We want what we want now! From fast food to online shopping, we want drive-thru coffee, immediate responses to our emails and text messages, and the ability to research our next vacation on our mobile device whenever and wherever the fancy takes us.

Remember when we had to physically go to the store to buy a book? (Remember books?) Or getting the busy signal when you made an actual phone call? Remember when booking a vacation involved printed travel brochures and real, live travel agents? It wasn’t really that long ago. For good or bad — and there are arguments for both — mobile Internet has bowled into our lives and given us instant, on-the-go access to almost anything our hearts desire. It’s changed our expectations.

In business, we also want immediate access to information and we expect the technology we rely on to run quickly and smoothly (cursing it if it doesn’t). We need efficient operational systems and processes to give us the time to focus on our customers. This is more important than ever as our customers’ expectations soar higher and they want service now. Like, right now.

In the hospitality industry, operational efficiency and quality of guest service hinges on the Property Management System (PMS).

Cloud PMS & the Culture of Immediacy

Great guest service stems from smooth operation, not a clunky PMS that requires all your time and attention. From check-in to check-out, when daily tasks are quick and easy to complete, you and your staff have more time to focus on providing personalized service that builds guest loyalty, and tending to guest requirements promptly — perhaps even immediately — for greater guest satisfaction.

Cloud PMS empower lodging operators to elevate service to the high level expected by today’s guests. How do cloud PMS do this? By automating and mobilizing daily operations — shifting your focus from technology back to hospitality.

On-the-Go Access

Accessed via the Internet, your cloud PMS really is available anywhere, from any computer or mobile device connected to the Web. It’s easy to see how this can speed up both operational tasks and guest service; imagine mobile housekeeping reports for up-to-the-minute room status updates, quick-and-easy paperless guest check-in on an iPad, and immediate visibility of guest requests entered in the system on the go. Mobile cloud PMS unshackle staff from the physical front desk for optimal efficiency and service.

Integrated Online Bookings

Just as it’s convenient for you to access your PMS on the go, it’s also convenient for travelers to book accommodation on the go. In fact, nearly 60 percent of travelers book vacations online and a quarter of travelers who use smartphones to research travel actually book travel online through their mobile, too. Cloud PMS offer seamless, mobile-optimized online bookings for your website, as well as integration with online distribution channels like booking.com and Expedia. Integrating online bookings with your PMS means that reservations coming through online channels are automatically updated to the PMS and availability adjusted across all channels accordingly, eliminating the need to consolidate online bookings with the PMS manually. So, not only do integrated online bookings cater to your Web-booking customers when and wherever they desire, but they also save you and your staff a lot of time that you can instead spend attending to your guests.

System Integration

From front desk to housekeeping to accounting, your PMS serves as a central point of control, integrating and automating processes so that you don’t need to manually consolidate information across core departments. Cloud PMS are also easily integrated with external systems like the GDS and OTAs, call accounting, electronic locking, in-room entertainment, payment processors, point-of-sale, revenue management, etc., streamlining operations property-wide. At risk of sounding like a broken record, process automation afforded by system integration maximizes efficiency, saves lodging operators time and, in turn, empowers you to provide even better service to your guests.

Maintenance-Free

System upgrades, data backups, maintenance and technical hiccups take your attention away from your guests and can cause stress and frustration. With a cloud PMS, all technical responsibility related to the PMS software lies with the vendor: upgrades, data protection and backup, software maintenance and bug fixes. A cloud PMS takes care of all the technical hassles, leaving you free to — you guessed it — take care of your guests.

The fundamental purpose of a cloud PMS is to streamline daily operations so you can give your attention to your guests when they need it (i.e. now). If you think about it, cloud PMS are made for our culture of immediacy.

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