The Franklin Guesthouse is located in Brooklyn, New York, and offers 30 apartment-style loft suites with high ceilings, hardwood floors, free WiFi and full-service locally sourced minibars. The hotel also boasts an on-site restaurant and bar, a fitness center, a sauna and laundry facilities. The Franklin Guesthouse has chosen to use our cloud-based WebRezPro Property Management System to help with their day-to-day operations. Visit their website to see how they’re using WebRezPro’s integrated Web reservation software to take online bookings!
Located in Fenelon Falls, Ontario, Balsam Resort is a lakeside property that offers a range of accommodation types including studio and one-bedroom apartments, two-bedroom townhouses and three-bedroom chalets. This resort has just started using our cloud-based WebRezPro Property Management System to help with their day-to-day operations! Visit their website to see how they’re using WebRezPro’s integrated Web reservation software to take online bookings!
The Northridge Inn & Resort is located in Ontario’s beautiful Muskoka region and lies at the southernmost tip of Lake Bernard. This resort offers charming lakeside cedar chalets and lakeview lodge accommodations and boasts a wide range of amenities like on-site dining, wedding facilities, a hot tub and myriad outdoor activities. The Northridge Inn & Resort started using our cloud-based WebRezPro Property Management System last summer and has recently added WebRezPro’s integrated Web reservation software so that they can accept bookings from their website!
The Antigua Villa Santa Monica is located in the charming and magical colonial city of San Miguel de Allende, Mexico, and offers 12 beautiful guest rooms and suites that are elegantly decorated and boast luxurious amenities. The hotel is also home to a contemporary Mexican restaurant! The Antigua Villa Santa Monica has just started using our cloud-based WebRezPro Property Management System to help with their day-to-day operations! See WebRezPro’s integrated web reservation software in action by visiting their website!
Battling inefficient hotel management systems and processes takes time and focus away from guest service. Without the right technology, your property could stand out for all the wrong reasons — like long check-in lines, generic service and archaic amenities — or, at best, be just another run-of-the-mill hotel.
To be something special and stand out for all the right reasons, a property needs smart technology at the heart of operations. We’re talking about technology that streamlines processes, allows you to reach your customers online, and empowers you to personalize guest service and make smarter decisions.
A cloud property management system (PMS) can help a property stand out in all the ways mentioned above. Let’s look more closely at how:
Streamlines Operations for Smoother Service
From automating guest email communications to integrations with online distribution channels and other core systems, a cloud PMS makes daily processes more efficient by removing manual steps that take up too much of your time.
But perhaps the most impactful characteristic of a cloud PMS when it comes to productivity and guest service is mobility. Cloud PMS are optimized for mobile devices, meaning the system can be seamlessly accessed from a desktop, tablet PC or even a smartphone. Such mobility frees staff from the bounds of the front desk so that they can attend to guests and operational issues more efficiently.
Take, for example, WebRezPro PMS’ paperless check-in feature, which allows guests to sign registration cards digitally on a tablet, streamlining the check-in process (and saving paper!) and impressing guests. The Mobile Housekeeping Report is another popular cloud PMS application that improves productivity and inter-staff communication by enabling housekeepers to view and update room status from their mobile device as they work, and providing front desk staff with real-time information about which rooms are ready for guests.
Working with inefficient systems causes hotel staff frustration and stress and takes focus away from guests. Staff are much happier working with modern, efficient technology that supports them with the tools they need to deliver great guest service. By automating processes and being accessible on the go, a cloud PMS helps to bring the best out of your staff — and it’s that friendly, efficient service that makes a property stand out.
Expands Online Reach
Cloud PMS offer direct online booking engines that can be incorporated into any (and every) page of a property’s own website, greatly increasing booking accessibility; customers shopping online from anywhere in the world can easily make a reservation as soon as they are ready.
The simple convenience of an easy online booking process is appreciated by customers, and the better the engine, the more you stand out. Consider booking options or add-ons, such as cots, wine, roses and tours, which can be added to reservations with a single click during the room booking process, allowing customers to effortlessly personalize their stay. Even if a customer doesn’t opt for extras, they’ll take a mental note of the ability to do so.
Through direct integration with third-party distribution channels (like Expedia and Booking.com), cloud PMS centralize and automate management of channel inventory, rates and reservations data through the PMS, making effective online distribution more accessible to small properties — and, therefore, expanding online visibility.
Even guest email communications, which can be automated via a PMS to ensure no guest is missed, can help to expand online visibility. WebRezPro PMS’ integrations with Revinate Post-Stay Surveys and guest communications system Guestfolio provide automated delivery of post-stay guest surveys, which can be submitted directly to TripAdvisor to boost online visibility and reputation. Simply including links (or social icons) to your social media pages in email templates can also help boost your online presence by increasing customer engagement online.
Through direct online bookings, seamless integrations with online distribution channels, and automated guest email communications, cloud PMS help your property stand out online.
Powers Personalization for Stand-Out Service
Cloud PMS offer numerous features that help hoteliers personalize and enhance the guest experience.
Detailed guest profiles and integrations with other hotel systems (such as CRM, POS, in-room entertainment systems and concierge apps) enable cloud PMS to break down the data silos of yore, to provide hoteliers with centralized, more accessible guest data that can be more effectively used to inform smarter marketing decisions and more personalized guest service.
In addition to empowering staff to provide personalized service during a guest’s stay, easy access to rich guest data allows lodging operators to target guest email communications more effectively, design packages that are truly relevant to their customers, and to implement loyalty programs that offer their guests real value — all of which enhance guest service… and all of which can be managed through a cloud PMS like WebRezPro.
And then there are features like booking options (mentioned above) — which provide customers with an instant and easy way to customize their own stay experience at the time of booking — and paperless check-in (also mentioned above) that impress guests by facilitating efficient yet personalized service.
Going back to mobility; with the PMS in the palm of their hands, hotel staff have instant access to guest data as well as housekeeping, maintenance and guest requests logged in the system, enabling them to tend to service issues in a much more timely and informed manner.
It’s that kind of personalized, attentive service that gives a property the “wow” factor.
Informs Business Strategy to Stand Out in the Market
One of the advantages of a cloud PMS is accessibility to data, and the breadth of reports that can be generated at the click of a button. When PMS data is used as the foundation of operational and marketing strategies, it has the power to drive reservations and boost revenue.
Look for a PMS that provides all the necessary reporting for your property — revenue and occupancy reports, reservation reports, ADR and RevPAR, booking sources, rate/pricing reports, accounting reports, etc. — and includes a custom reporting feature that allows you to pull very specific data as required.
The rich data contained within a PMS can be used to inform overall business strategy in many ways. Guest data can tell you who spends the most and who keeps coming back so that you can design marketing efforts and packages to better target the demographic of your best customers. Reservation reports will show you things like which rooms and rates are selling fastest. Online booking engine analytics will reveal conversions through your website, providing insight on the effectiveness of your website and booking widget. Review booking sources to discover your most profitable channels and optimize distribution spend. Rate reports expose pricing patterns used to make revenue management decisions (PMS with revenue management system integration offer more advanced, automated yield management). The list goes on.
Centralizing data, cloud PMS make analysing the numbers easier. Comprehensive reporting functionality arms lodging operators with the information they need to gain a clear view of operations, marketing and finances, and to implement smarter strategies for more effective results that can really make a property stand out in the market.
Today’s era of rapid innovation in hospitality technology can make shopping for hotel management software (HMS) a little overwhelming. Cloud technology has allowed us to take process automation and service personalization to the next level, but while the possibilities are exciting, many independent hoteliers are first and foremost simply looking at ways to speed up the check-in process. So just how do you sort through it all to find out what really matters to your day-to-day operations?
The Hotel Management Software UserView 2015, a recent survey by hotel management software research company Software Advice, aims to give potential HMS buyers insight into the practical benefits of hotel management software in real-world settings by revealing which applications of HMS are most used and appreciated by current HMS users in the U.S.
Here are the key findings from the report:
1. Unsurprisingly, the most-used HMS applications correspond with the most common daily duties.
Respondents most often use reservation management applications, including check-in and -out (23 percent), followed by point-of-sale (15 percent), guest relationship management (13 percent) and housekeeping management (12 percent).
2. The use of mobile devices to access HMS is increasing.
While the majority of HMS users (82 percent) access their HMS from a desktop or laptop, mobile access is increasing with 18 percent using a tablet or smartphone.
3. Housekeeping applications are often accessed on mobile devices.
Respondents who use a mobile device to access their HMS, cite the same most-used applications as the entire survey sample: reservation management (18 percent), POS and housekeeping management (16 percent each) and guest relationship management (13 percent).
However, it’s especially interesting to note that, compared to the overall sample, mobile HMS users report significantly more frequent use of housekeeping management (16 percent versus 12 percent). Housekeeping management is a prime example of how mobile devices can boost productivity.
4. Top benefits of HMS are faster check-in and -out and improved organization of guest data.
According to respondents, the greatest benefits of an HMS are: faster check-in and -out (20 percent), improved organization of guest information for more personalized service (19 percent), improved accuracy of reservations (18 percent) and improved accuracy of real-time room status (17 percent).
The results of this survey clearly show that hotel management systems bring significant benefits to daily hotel operations by automating processes, providing accurate, real-time information, and improving organization of guest data — all of which ultimately benefit guests as well.
In light of this research, Software Advice recommends potential HMS buyers to look for software with strengths in:
>> Intuitive reservation management and check-in/-out functionality
>> Mobile housekeeping management
>> POS integration
>> Guest management features like comprehensive guest profiles for more personalized service.
Read the complete Hotel Management Software UserView 2015 for more details.
And for a no-obligation free demo of an HMS that ticks all of the above boxes (and more), we welcome you to get in touch with us here at WebRezPro.
Located in the heart of Carmel Village, California, and just 12 miles inland from Carmel-by-the-sea, Contenta offers 19 fresh accommodations equipped with free WiFi and private patios. This property has just had a brand new WordPress website created by our talented Web Designers. They’ve also just started using our cloud-based WebRezPro Property Management System to help with their day-to-day operations. Visit their website to see their new design and you’ll even see WebRezPro’s integrated web reservation software in action, allowing them to take online bookings!
The Historic Tapoco Lodge near Robbinsville, North Carolina, is situated on 120 acres in the lush mountain region of the Nantahala National Forest. Welcoming guests since the 1930s, this lodge offers 32 guest rooms and suites, including some with Jacuzzis or private outdoor hot tubs. The lodge also offers a riverside bar & grill and a fine dining restaurant! The Historic Tapoco Lodge has just started using our cloud-based WebRezPro Property Management System! You can see WebRezPro in action on their website!
The Lakeside Lodge Resort & Marina is located on Fremont Lake in Pinedale, Wyoming, and offers 16 deluxe log cabins, as well as a full-service bar, a restaurant, meeting and banquet space and a marina. Guests can partake in a wide range of activities in and around the resort including boating, fishing, hiking, skiing and snowmobiling, depending on the season. The Lakeside Lodge Resort & Marina has just started using our cloud-based WebRezPro Property Management System to help with their day-to-day operations. Visit their website to see how they’re using WebRezPro to take online bookings!
As a certified TripConnect™ Premium Partner, WebRezPro Property Management System is pleased to support TripConnect instant booking and TripConnect Cost-Per-Click (CPC) — programs that both offer a way for hotels, inns and B&Bs to gain bookings through the TripAdvisor Hotel Price Comparison search.
Some of our customers have asked about the difference between TripConnect instant booking and TripConnect CPC, so we hope this post helps to connect the dots!
TripConnect Instant Booking
TripConnect instant booking is a new way for properties to acquire bookings directly on the world’s largest travel site using a simple pay-per-booking commission model. When travelers find the right property on TripAdvisor, they want to book it immediately — and TripConnect instant booking allows them to do so; now travelers can make a reservation at your hotel without leaving the TripAdvisor site.
How It Works
TripConnect instant booking displays your real-time rates and availability on your property’s TripAdvisor page, alongside a “Book on TripAdvisor” button, which is positioned above the other booking buttons. When a traveler books on TripAdvisor, the guest’s information and reservation details are sent to your property management system as soon as the booking is made, so you own the guest relationship from the start.
To take advantage of TripConnect instant booking, hotels simply pay a commission to TripAdvisor per booking. There are two different commission rates to choose from: the higher rate (15%) gets hotels half of all booking opportunities available through the “Book on TripAdvisor” button, and the lower rate (12%) allows properties to claim a quarter of all booking opportunities available through the “Book on TripAdvisor” button. (The booking opportunities not claimed by your property go to OTAs that you work with and that participate in instant booking on TripAdvisor.)
It’s a simple commission model that is easy to set and maintain — no bidding required. And you only pay when bookings turn into actual guest stays; if a guest cancels their reservation, you don’t pay.
The WebRezPro Connection
As a TripConnect Premium Partner, WebRezPro can send your property’s rates and availability directly to TripAdvisor, and TripAdvisor will send reservation data directly to your WebRezPro PMS, for a seamless TripConnect instant booking experience for you and your guests.
Currently, TripConnect instant booking is only available to WebRezPro customers that have the Shift4 payment gateway interface.
Properties can sign up for TripConnect instant booking through the TripConnect instant booking site.
If you have any questions about TripConnect instant booking, TripAdvisor has published a comprehensive and helpful list of FAQs. Your WebRezPro account rep is also happy to answer questions you might have about WebRezPro integration with TripConnect.
The TripConnect Cost-Per-Click (CPC) program also displays your property’s live rates and availability on your property’s TripAdvisor page, this time alongside an “Official Site” link, which takes travelers to your own online booking engine to make a reservation on your own website.
How It Works
The TripConnect CPC program requires you to bid for click-throughs to your site. The amount of your bid, in relation to the bids of others (OTAs you work with), determines where your “Official Site” link will appear among the Hotel Price Comparison search results, with the top bidders receiving prime placement.
When a traveler clicks on your “Official Site” link (the higher the link position, the more likely travelers will click on it), they will be taken to your property’s own online booking page to complete the booking directly with you. You pay the amount you bid for the click-through, whether that click-through results in an actual booking or not.
The WebRezPro Connection
WebRezPro works with TripConnect Cost-Per-Click by feeding live rates and availability to TripAdvisor for increased accuracy and efficiency in managing your TripConnect CPC campaign.
And because the WebRezPro online booking engine is commission-free, the only cost of acquisition for a booking coming from your TripConnect CPC campaign is the price you bid for the click-through.
Properties can sign up for TripConnect Cost-Per-Click through the TripConnect site.
TripAdvisor also provides a helpful TripConnect CPC user guide.
TripConnect Instant Booking or Cost-Per-Click?
Both programs offer a way to gain bookings through TripAdvisor at a low cost of acquisition. Depending on the property, one program may be more suitable than the other, or a combination of both could prove to work well.