An Independent Hotelier’s Guide to Upselling & Cross-Selling

Upselling Cross-Selling

If you’ve only ever thought of upselling as a way to increase revenue, think again. First and foremost, upselling and cross-selling are effective ways to enhance the guest experience. Done right, upselling offers more value to your guests, increasing guest satisfaction and loyalty. A rise in revenue will follow naturally. Technically, there’s a difference between […]

The Lowdown on Upselling: Good for Your Hotel, Good for Your Guests

Upselling

From airlines to fast food restaurants, all kinds of businesses use upselling and cross-selling to enhance the customer experience and maximize revenue on existing sales. We’re talking about airlines offering seat upgrades and wine to enhance a flight, or the McDonald’s® server asking, “Do you want fries with that?” While not all upselling efforts are […]