Off the Beaten Path: How to Market Your Destination When No One’s Heard of It (Yet)
Not every hotel enjoys a renowned location like London, Paris, or Bali. Though these popular—and packed—destinations attract guests without trying, places off the beaten path also have great potential to snag bookings. Guests are more aware than ever of sustainable travel and overtourism (you know it’s bad when articles start talking about “tourists per head […]
Staycation Destination: Marketing Your Property to Local Travelers
The world will likely see a reduction in international travel for the foreseeable future. Uncertainty around border restrictions and a wariness to book expensive flights in such an uncertain time means many people are going to be staying on their own soil for a while. But that doesn’t mean they’ve lost their yen for a […]
Selling the Experience: How to Market Effectively to Today’s Travelers
A recent study conducted by Expedia and The Center for Generational Kinetics, found that 74% of Americans value experiences over things. That’s great news for the hospitality industry as most of those people are planning to travel in pursuit of those experiences. So how can you capitalize on the emerging “experience economy”? For these travelers, the memory […]
