Over, Under, and Double: A Hotelier’s Guide to Booking Crises
Managing reservations to maximize revenue can be a complicated task. Trying to minimize the damage of no-shows and cancellations can result in more reservations than available rooms—while playing it safe to avoid double-bookings can leave units unnecessarily vacant. Here’s a quick guide to dealing with and reducing booking crises. Overbooking Overbooking inventory is a strategy used by […]
Online Hotel Bookings Continue to Rise: How to Get Your Due Share
According to data recently released by the TravelClick North American Distribution Review, online channels continue to lead hotel bookings. In the second quarter 2014, OTAs experienced the largest increase in bookings, up 12 percent over last year, followed by brand.com bookings with a 6.9 percent increase, and then the GDS channel with 2.9 percent. (Read […]
What is the GDS and do I really need it?
We’ve been blogging a bit recently about the importance of online marketing in the hospitality industry (in all industries, really). One effective online marketing strategy to consider is getting your property on the GDS. GDS stands for Global Distribution System and is essentially a central reservation system for airlines, hotels, rental car companies, cruise lines […]
