A Hotelier’s Guide to Collecting and Using First-party Data

In the ever-evolving landscape of the hospitality industry, independent hoteliers are facing a shift. Third-party data—such as data purchased from marketing companies or collected through cookies—was once a cornerstone for understanding guest preferences and market trends but is gradually disappearing due to privacy concerns and changing regulations. While third-party data provides convenience, a move away […]

How to Protect Your Hotel from Data Theft

Hotels need guest data—including contact information and credit card numbers—to process reservations and provide customer service. But storing this sensitive data makes lodging operators an appealing target for hackers. According to a 2022 global report by Ponemon and IBM Security, the average total cost of a data breach in the hospitality industry from 2021 to […]

Getting to Know Your Guests: How to Gather Guest Data

In our digitally connected world, consumers expect increasingly personalized service from the businesses they choose to deal with—especially from those in the hospitality industry. To stand out in such a competitive market, hotels need to provide individually relevant (and therefore memorable) guest experiences, the key to which lies in guest data. Guest data has long […]

How to Create a Guest Experience to Remember

A great guest experience is one where your guest enjoys their stay and, ideally, returns next year. That’s it. While the bells, whistles, and wellness packages are nice, they aren’t absolutely necessary. You don’t have to worry if you’re not an all inclusive resort in Dubai. The key is friendly staff, ongoing guest communication, and […]

3 Ways to Strengthen Your Guest Database

Healthy guest data is the foundation of a great guest experience. Without it, lodging operators can’t know their guests and give them what they want. But it isn’t enough to collect data, you need to manage and maintain that data to use it effectively. When your guest database is managed well, it allows you to […]

Use Guest Data to Boost Business and Elevate the Guest Experience

Use Guests Data to Boost Business

From booking to check-out, every guest transaction with your hotel gathers valuable data that can be used to boost your business and bring the travel experience to the next level. Here’s how you can harness your data to learn more about your guest base and cater to every individual preference, request, and need: Reservation Data […]