How to Create a Guest Experience to Remember

A great guest experience is one where your guest enjoys their stay and, ideally, returns next year. That’s it. While the bells, whistles, and wellness packages are nice, they aren’t absolutely necessary. You don’t have to worry if you’re not an all inclusive resort in Dubai. The key is friendly staff, ongoing guest communication, and […]

Hotel Post-Stay Email Essentials

Post-Stay Email Essentials

Been there, done that, got the t-shirt. Is that it? After all the effort you put into attracting guests to your hotel for their first visit, don’t stop there. The same effort you put into acquiring guests needs to be applied toward repeat bookings. By using an automated email platform as part of your property […]

Customer Retention: How to Keep Your Hotel Guests Coming Back

Customer Retention

A hotel website, ads, brochures, emails, and social media are just some of the ways hoteliers try to bring guests to their property. On average, the cost of acquisition for hotel bookings can be as high as 25% of your total booking cost. But it costs much less to bring that same guest back to […]

How to Sell Hotel Rooms Without Offering Discounts

Marketing Strategy

Slashing room rates can feel like an obvious and easy solution to a decline in bookings. However, your marketing strategy should not appear obvious or easy. Low prices invite the idea ‘you get what you pay for’ and discounted rates can indicate a hotel-in-trouble. For many, price determines quality, and price is likely to determine […]

Improve Guest Experience with Automated Emails

Automated Emails

With new online platforms popping up all the time, it’s easy to get caught up in the excitement of new marketing and communications opportunities. While it’s important to keep up with current trends like Instagram and Twitter, don’t forget to give a little TLC to a tried and true strategy in your communication toolbox: email. […]

11 Practical Ways to Increase Direct Bookings

Increasing Revenue

In an OTA-dominated online hotel market, every property strives for more direct bookings. While OTAs and traditional travel agents are effective for increasing occupancy and exposure, direct bookings boast the lowest cost of acquisition and are better for a hotel’s bottom line. Here are 11 practical ways lodging operators can tip the scales in favor […]

The Lowdown on Upselling: Good for Your Hotel, Good for Your Guests

Upselling

From airlines to fast food restaurants, all kinds of businesses use upselling and cross-selling to enhance the customer experience and maximize revenue on existing sales. We’re talking about airlines offering seat upgrades and wine to enhance a flight, or the McDonald’s® server asking, “Do you want fries with that?” While not all upselling efforts are […]

Let’s Get Personal: Guest Personalization for Guest Retention

Everything is personalized these days: from your iPhone case to your Facebook settings, to Google algorithms ranking results to suit your location and previous searches. Even ordering a coffee at Starbucks has become an art in individualization. It comes as no surprise, then, that guests expect this kind of personalization in their hotel stays. And […]