How to Sell Hotel Rooms Without Offering Discounts

Slashing room rates can feel like an obvious and easy solution to a decline in bookings. However, your marketing strategy should not appear obvious or easy. Low prices invite the idea ‘you get what you pay for’ and discounted rates can indicate a hotel-in-trouble. For many, price determines quality, and price is likely to determine a potential guest’s first reaction to your hotel. If rates were the only factor in selling a room, the hotels with the lowest rates would always be fully occupied. So, while discounts may lead to some short-term bookings, they rarely lead to the long term goal of establishing a sustainable and flourishing business. But the question is: how do you sell rooms without slashing rates?

1. Be Distinct.

It’s laughably obvious, and of course, what everyone and every business desires to be. But it’s worthwhile to spend time and repeatedly revisit the following questions: What makes you different than other hotels, inns, and B&Bs in your area? Why should someone book with you instead of with the hotel down the street? Who are your ideal guests? What do they value? Be specific. You cannot build a successful marketing strategy without understanding who you are. Get out a piece of paper and jot down ideas. If your hotel’s unique qualities and distinct assets do not come quickly to mind, this is where you need to spend time and energy because the following pieces of advice rely on your answers to these questions.

2. Add Value.

Instead of discounting prices, maintain your rates and add services and products. Your potential guests will perceive and then receive increased value, which not only sells rooms but strengthens your brand by providing another opportunity to highlight your assets.

Add value in two ways:

Offer hotel products, amenities, or services. Consider offering unlimited access to your onsite gym, a complimentary massage at your spa, free laundry services for business travellers, or whatever services or products that make your hotel unique. This takes some creative thinking, as you want to ensure you’re offering something that your guests find valuable but also keeps costs low.

Collaborate with local businesses. Approach restaurants and music venues to offer a combined price for a night or weekend away. Collaborate with museums to bring out-of-towns guests to see the opening or closing of an exhibit. Create packages with sports teams or theatre companies that offer season passes that would bring guests back multiple times a year. Understand what experiences your ideal guests desire and work with local businesses to offer mutually beneficial packages.

3. Enhance your Online Presence.

Website. Your property’s website is vital. It offers a powerful first look at your hotel and should immediately present the feel of your establishment. Your website should make someone want to stay at your hotel. Currently, minimalism is the trend for websites, which is particularly effective for hotels because it gives a clean and calming impression. It’s important to understand that a website should be updated regularly, not just for its content but to keep it looking fresh and modern. This is especially important if your brand incorporates these traits. A website should be easy to navigate, responsive (so that it can be viewed on every possible screen), feature high quality images, and offer information that’s readable and concise. It’s recommended that you hire a professional. A good website designer, writer, and developer can help you tell your brand’s story through images and concise words, and can also ensure that your website is easily found through online searches.

Hotel Rating Websites. Websites like TripAdvisor have become a necessity… and a thorn in the side of many service oriented businesses, even the ones who consistently get good reviews. You cannot stop people from posting negative reviews, but you can respond to them, giving potential guests an opportunity to see how you resolve issues. Here’s a helpful guide to maintaining online reputation.

Social Media. Social media is a good medium for showcasing your carefully curated packages, but mostly it’s a storytelling platform. Many modern travellers seek individualized experiences, and one way to show that you can fulfil their desires for individuality is to be unique yourself. Tell and show the behind the scene stories of your hotel through original photographs; highlight the people who work for you or the people who stay with you (with their permission); and feature your surrounding area’s attractions. Remember, too, that social media is meant to be social. Don’t focus solely on presenting your story. Interact with other businesses and members of your community; engage with former and potential future guests; and respond quickly to inquests.

Cultivate Repeat Business. It’s easier to encourage repeat guests than to attract new ones. To do so: think small. Small gestures have a big impact. Ensure the front desk staff know and address repeat customers by name. Walk around at breakfast and briefly chat with guests about how their enjoying their stay. Send handwritten thank you notes and birthday cards. Offer complimentary champagne upon the arrival of a repeat guest. Also, consider starting a customer loyalty program based on the number of nights booked or referrals made.

Empower your Staff. While their main role is not to sell rooms (although staff members are potentially your hotel’s greatest ambassadors), they can upsell. Whenever the opportunity arises, your front desk staff should have the knowledge and freedom to offer room upgrades – the suite with the oceanfront view, the room with the king size bed or garden terrace – for a suitably enticing price.

Welcome Pets. More and more people desire to travel with their pets, especially dogs. This is particularly important for guests travelling within a 300-kilometre radius. These are the clientele who are most willing to pick-up-and-go for a weekend (or even mid-week) getaway, and they’re more likely to embrace spontaneity if they do not have the added complication of finding care for their four-legged family members. Need more incentive? It’s likely you can charge extra for a pet-friendly room. Here are some considerations for accepting four-legged guests.

Offer Discounts when Appropriate. Discounts have a time and place, but they should be offered for a reason. Guests become irritated when they discover that they could have found a reduced rate through another website or if they had waited longer to book. However, there are ways to offer discounts fairly and effectively. Consider offering discounted rooms for extended stays, for repeat customers, and for referrals.

If you offer discounts too frequently and without a specific purpose, you run the risk of having discounted room rates become your regular rates, which means your revenues will decrease, you will no longer be able to offer a high level of service, potentially driving away repeat customers. It’s a trajectory you do not want to instigate. When facing a slump, it’s natural to think ‘let’s try lowering prices,’ especially if other hotels are doing so. However, it’s best to maintain your rates, maintain your service, and return to the foundational questions: Who are you as a brand? What do you do well? Who are your ideal guests? What do they most desire? The answers to these questions will help you build packages, market your assets, tweak services, enhance communication with the public, and ultimately, sell rooms without slashing prices.

Improve Guest Experience with Automated Emails

With new online platforms popping up all the time, it’s easy to get caught up in the excitement of new marketing and communications opportunities. While it’s important to keep up with current trends like Instagram and Twitter, don’t forget to give a little TLC to a tried and true strategy in your communication toolbox: email.

You’ve probably been using email to interact with your customers for many years, but while the medium has stayed the same, the expectation of how it can and should be used has evolved. Today’s consumers are used to constant connection. They are open to (and expect) email attention from their favorite businesses as long as they are personalized and specific to their needs (we are long past the time of a simple confirmation email!). This is great news because a well-curated collection of automated emails can improve guest relationships, upsell products and services, and generate sales (email conversion is still three times that of social media).

Make the most of this affordable communication tool by setting up a schedule of pre-stay, on-site and post-stay automated emails.

Pre-Stay

The emails you send before the guest arrives are critical. They offer a taste of your property’s culture, are an opportunity to upsell and are the first step in inspiring guest loyalty. Consider including the following emails in your pre-arrival email strategy.

At time of booking 

  • Confirmation – The confirmation email assures the customer that their booking has gone through correctly. Be sure to include a heartfelt thank you message for booking with your property, a summary of the booking details, and an invitation to contact your property should they have any questions or requests.

 

Three weeks before stay 

  • Experience Planning – Send a pre-arrival email that helps your guest plan their stay. This email can include schedules for any on-site activities, options to upgrade or add packages to their booking, information about local events and an opportunity to make any special requests.

 

One week before stay 

  • Travel Information – Closer to the date of arrival, send an email with helpful travel information. Include things like directions to get to your property and the weather forecast for their stay.

On-Site

People have come to rely more and more on their mobile devices. As a result, on-site communication with guests is no longer strictly in-person (with the front-desk staff and concierge). Make sure to adapt to this new climate by creating a collection of personalized emails for guests while they are at your property.

At Check-in 

  • Welcome – It’s important to welcome guests to your property once they arrive (especially if you offer mobile check-in). Use this opportunity to provide them with relevant information such as WiFi passwords, facility hours, and a means to contact staff if they have any questions or problems.

 

Throughout stay 

  • Special offers – Inform guests about specials for on-site services and amenities. This is an opportunity to upsell that you really shouldn’t miss out on.
  • Reminders – If a guest has signed up for any activities, or your property is hosting an event, be sure to send a reminder, so they don’t miss out.
  • Social Media Invitations – It’s important to engage with your customers over social media (especially Millennials!). Invite guests to share their experiences at your property (and then make sure to comment, like, or share to show you care).

 

Post-Stay

The relationship you have with your guests shouldn’t end at checkout. By following up, and sending out personalized emails throughout the year, you can nurture customer loyalty and hopefully score a returning guest.

At Checkout 

  • Thank you – Let your guests know how much you appreciate their patronage by thanking them upon checkout. This is also an excellent opportunity to invite them to join any loyalty programs you offer.

 

Three days after stay

  • Satisfaction survey – Make your customers feel heard (and get helpful feedback) by inviting them to participate in a satisfaction survey about their stay at your property.

 

Throughout the year 

  • Birthday wishes – An easy way to show guests you care is to send them a short email wishing them a happy birthday.
  • Insider Info – Keep your customers up-to-date by letting them know about any upcoming special events or offers at your property.

 

Email remains an exceedingly useful (not to mention affordable!) communication and marketing tool for the hospitality industry. Make sure you are using it to your full advantage by creating a schedule of automated emails for the entire guest life cycle.

 

11 Practical Ways to Increase Direct Bookings

In an OTA-dominated online hotel market, every property strives for more direct bookings. While OTAs and traditional travel agents are effective for increasing occupancy and exposure, direct bookings boast the lowest cost of acquisition and are better for a hotel’s bottom line.

Here are 11 practical ways lodging operators can tip the scales in favor of direct bookings…

  1. Use Your Data to Identify Customer Segments and Your USP

Data is essential to driving direct bookings. A hotel’s data can help answer two fundamental questions: who are your guests and why do they choose your property? Identifying your property’s most profitable customer segments and unique selling points (USP) is key to driving relevant marketing and sales efforts that generate direct bookings. For more information on this topic, read our blog post about how to use PMS data to drive bookings.

  1. Maintain a Compelling and User-Friendly Website

A hotel’s own website is another crucial component of any direct booking strategy. To keep customers on your site, convey the genuine story or experience of staying at your property. Use your property’s customer segments and USPs to guide content. A simple, attractive design, quality images, captivating copy, online bookings, and user friendliness are key elements of a successful website that turns lookers into bookers.

It’s also very important to ensure that your website functions well across devices. It should be easy to navigate with clear calls to action and should load fast on both desktop and mobile. Nothing puts visitors off faster than a slow, confusing site.

Use Google Analytics to track visitor metrics such as time on site and conversions to help identify pages that need improving. Google also offers a helpful Mobile Friendly Test for websites.

  1. Offer Online Bookings

Most travelers turn to online channels to research and book travel nowadays, so providing direct online bookings on your website is a no-brainer. The easier it is to book, the more customers will convert. This means an online booking widget or “book now” button that is displayed prominently on all pages of your website, a simple booking process ideally limited to 2 or 3 steps, security signals that assure customers the process is secure, mobile-optimized booking forms, and automatic booking confirmation. Approximately half of travelers who book travel online do so using a mobile device, so user-friendliness across devices is crucial for increasing conversions.

Lodging operators should also ensure that their direct online booking engine is commission free and integrated with their property management system.

  1. Add Value

Offering value-added packages or booking add-ons through your website that are not available on OTAs can help encourage customers to book direct, but be careful not to overwhelm them with too many choices (too many choices make booking decisions more difficult and can actually block the path to purchase). Consider offering perks for booking direct (like free parking or a complimentary drink at the bar) and advertise the benefits of booking direct on your website.

  1. Offer Discounts to Limited Audiences

While OTA rate parity agreements prevent properties from offering lower rates on their own website, lodging operators can offer discounts to limited audiences such as email subscribers, social media followers and loyalty program members. Offering special deals to these groups is an effective way to stimulate direct bookings — after all, who doesn’t like exclusive discounts? Special rates can be accessed via a discount code that can be entered into a hotel’s direct online booking form or redeemed over the phone.

  1. Take Advantage of Social Media

In addition to enticing social media followers with special offers, hotels can and should drum up interest and website click-throughs by posting engaging content on their social media channels. Share blog posts, photos and videos about your destination and property, and link back to relevant pages on your website whenever possible — like your blog, local events listing page, attractions and activities page, special packages, etc. Keep your customer segments and USPs in mind when creating social media posts for optimal engagement.

  1. Make and Share Videos

There are over four billion video views EVERY day on YouTube! People love videos. Video is a major source of travel inspiration so it makes a lot of sense for hotels to include video in their marketing efforts. Adding videos to a property’s website helps to engage visitors and increase time on site. Posting videos on YouTube and other social media channels does wonders for engagement (and reach) there too — just be sure to link back to your website (where your “book now” button awaits!).

  1. Offer a Loyalty Program

Customer loyalty programs aren’t just for big chain hotels; they are relevant to any property that wants to encourage repeat business. Loyalty programs incentivize guests to book direct to earn and redeem points and to receive special perks or discounts. Some property management systems like WebRezPro offer integrated loyalty program functionality, and solutions like Preferred Patron and Stash Hotel Rewards specialize in simplifying guest rewards management for independent properties.

For more information on the subject, read our blog post about how to design a loyalty program that is relevant to today’s guests.

  1. Remarketing

No matter how awesome your website is and how easy your online bookings are, there will always be website visitors that abandon the booking process part-way through. One way to bring them back is with remarketing. If you’ve never considered remarketing before it is worth putting some thought into; remarketing allows you to re-engage customers that are already at the edge of converting — after all, you almost had them! By adding special code to your website, you can track website visitors who abandon bookings and then show them customized ads online or on social media after they leave your site to bring them back. It might sound complicated, but it’s not. Google AdWords and Facebook’s Custom Audiences are two good places to start.

  1. Include Social Proof on Your Website

User-generated content (UGC) is the most trusted form of marketing — it’s word of mouth in digital form. Reviews in particular help convert lookers into bookers, so including guest reviews on your website helps keep customers on your site to book direct. Other forms of social proof, like social media follower counts and trust symbols like TripAdvisor badges and rating widgets, work well to convert customers while they are on your site.

  1. Be Accessible

OTAs have become so popular among travel bookers because they make it so easy to book. If properties make it just as easy to book direct, more travelers will do so. In addition to an easy-to-use direct online booking process (that is also mobile friendly), lodging operators should make sure contact details are prominently displayed on all pages of the property’s website and booking process, inviting customers to reach out to the property via the method they prefer — whether that’s email, phone or text messaging.

 

While OTAs will always play an important role in online distribution, reducing dependency on OTAs and increasing direct revenue will result in a healthier bottom line for hotels. The effort is worth it!

The Lowdown on Upselling: Good for Your Hotel, Good for Your Guests

From airlines to fast food restaurants, all kinds of businesses use upselling and cross-selling to enhance the customer experience and maximize revenue on existing sales. We’re talking about airlines offering seat upgrades and wine to enhance a flight, or the McDonald’s® server asking, “Do you want fries with that?” While not all upselling efforts are well-received by customers — particularly efforts driven by the sole desire to make more money — upselling or cross-selling done right is a great way for hotels to increase guest satisfaction and loyalty as well as profit and ADR (Average Daily Rate). Is your property taking advantage of this effective marketing and revenue-generating strategy?

Technically, the terms “upselling” and “cross-selling” refer to two slightly different methods: Upselling is the process of selling a more expensive version of the service or product your customer is buying, like a room upgrade or package deal, while cross-selling is the process of selling an additional, supplementary product or service to complement the product or service your customer is buying — activities or in-room treats, for example.

Ultimately, both methods result in your customer getting more value from your property, and, in return, your property earning more loyalty and revenue from your customer; it’s a win-win situation:

>> Increased customer satisfaction and loyalty through service personalization and added value.

>> Higher profitability and ADR through increased customer spending.

>> Richer guest data for future personalization.

>> Greater utilization of property amenities.

“Upselling” is often used to refer to both techniques, defined as the process of selling a more expensive or additional service or product to an existing customer, and so, for simplicity’s sake, we will do the same in this post.

What Can You Upsell? 

You don’t have to run a luxury boutique property to offer guests added value — all types of properties can upsell. The trick is proposing products or services that offer perceived value to guests in relation to their stay at your property. Here are some examples of products and services that can be upsold (or cross-sold):

>> Room upgrades – this is a no-brainer. Hospitality training expert, Doug Kennedy, offers some great tips on upselling rooms.

>> Packages – value-added packages offer high perceived value to your guests.

>> Food and beverages – think a dinner-for-two add-on, breakfast, cocktail hour, or simply having wait staff suggest meal accompaniments to guests dining onsite.

>> In-room extras – a bottle of wine, chocolate-covered strawberries, DVD rentals or in-room massages, for example.

>> Activities – run by your property or by third parties.

>> Souvenirs – they sell themselves really!

Upselling Done Right…

Focus on Enhancing Your Guest’s Stay
In the list of the benefits of upselling, above, notice how we put “increased customer satisfaction and loyalty” at the top, above “higher profitability”? That’s because strengthening your relationship with the customer is the primary goal; if you achieve that, increased revenue will follow, naturally.

How do you use upselling to strengthen a customer’s loyalty? First and foremost, you need to understand your guests.

Use guest profile data to get to know your customer — and simply listen to them — so that you can be intuitive to your guests’ needs and make educated suggestions. For example, if a couple checking in is celebrating their anniversary, front desk staff could ask if they would like to upgrade their room or if they’d like a bottle of Champagne sent to their room. If you take the time to get to know your guests and keep detailed guest profiles, you can be much more effective at personalizing and enhancing the guest experience by meeting customers’ specific needs at the right time.

Don’t Be Pushy
As customers we all like to buy (especially while on vacation), but we generally don’t like being sold to. Coach your staff to approach upselling as a way to enhance the guest experience and they will naturally veer away from the hard sell and demonstrate a genuine desire to satisfy the guest, which usually goes over well.

Position Relevant Offers Throughout the Guest Cycle
Since the purpose of upselling is to augment the guest’s experience then it has a place throughout the guest cycle, as long as the value is apparent.

  1. During Booking: Front desk staff should gauge the needs of callers and walk-ins and offer relevant room suggestions, services and special offers. And ensure your rooms are portrayed well on your website, highlighting the advantages of each one; clear descriptions of room amenities and quality images can help rooms upsell themselves. A booking engine that allows hotel staff and online bookers to select added extras during the booking process makes upselling easy, seamless and successful.
  2. Pre-arrival: Confirmation emails and other pre-stay emails can politely inform customers of relevant services, special offers or room upgrades to enhance their upcoming stay.
  3. During Check-in: Check-in is perhaps the most opportune time to upsell. Weary travelers often welcome the option to upgrade their room or book a massage.
  4. During the Stay: When guests are immersed in their stay experience, they are typically more open to opportunities to enhance it. During a guest’s stay, you can promote relevant services to them through interactions with hotel staff, email (your emails are mobile-friendly, right?), in-room guest information books, and mobile apps.
  5. During Check-out and Post-stay: Yup, you can even upsell to guests when they are checking out and after they have left the premises! Upon check-out, invite the guest to join your loyalty program, or offer them a discount or free breakfast for their next stay. After they have checked out, post-stay emails thanking them for visiting can also promote return offers. Enticing customers to return with special offers helps strengthen the guest relationship, and the opportunity to upsell to them in the future.

Use the Right Technology
Through access to rich guest data and the ability to automate the upsell process, your Property Management System (PMS) and booking engine can make effective upselling a breeze.

For example, online booking engines that display slideshows of each room provide great potential for upselling directly within the booking process. WebRezPro PMS also offers a Booking Options feature, which allows properties to set up additional options, from in-room extras to activities, that are included in the booking form and allows users —online bookers and reservation clerks — to  easily and quickly select add-ons as they complete the room booking.

Auxiliary services purchased by your customers are tracked by your PMS or CRM (customer relationship management) software and recorded, along with other data like demographic information and stay history, to build rich guest profiles that are key to powering an effective, ongoing upselling program. With access to detailed guest data, hoteliers can target upsell offers to the right guest at the right time for higher conversion.

Done right — i.e. as a genuine attempt to enhance the guest experience — upselling is good for your guests and good for your property! To learn more about WebRezPro’s Booking Options feature for streamlined upselling, drop us a line.

Let’s Get Personal: Guest Personalization for Guest Retention

Everything is personalized these days: from your iPhone case to your Facebook settings, to Google algorithms ranking results to suit your location and previous searches. Even ordering a coffee at Starbucks has become an art in individualization. It comes as no surprise, then, that guests expect this kind of personalization in their hotel stays. And so, it is up to hoteliers to offer personalized guest experiences in order to attract guests and to keep them coming back.

Emotional Connection

“Norm!” We all love the feeling of being known and welcomed in that Cheers kind of way. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing that Ms. Smith enjoys a fresh cup of coffee brought to her room as part of her wake-up call.

In this way, you can provide customer service that is intuitive to your guests’ needs and connect with them on the kind of emotional level that builds loyalty to your property. Luxury is less about amenities and more about personal attention and care, making it an intrinsic value guests expect. Personalized service makes guests not only feel welcome, but valued, leaving them to feel good about themselves, creating an emotional bond between you and your guests. This is the type of bond that creates guest loyalty, bringing them back time and time again.

Practical Personalization

How do you provide unique individualized offerings without hiring private detectives and spending a fortune in the name of personalized service? It’s easier and more economical than you think.

First, small and boutique properties have an advantage over large chain hotels as not only is the customer base smaller, but larger brands must rely on service and amenity standardization to stay true to their brand.

Second, any extra expense incurred by offering personalized services and amenities can be incorporated into room rates because guests are willing to pay a premium for this type of satisfaction. Remember, the emotional connection personalization creates is a value-added amenity. Plus, satisfied guests lead to positive recommendations. In this article on personalized service and perceived value, providing such outstanding guest service can translate into guests who share their positive experiences with friends and family and on social networking and review sites. Word-of-mouth advertising is priceless.

But providing exceptional personalized service at the luxury level does not necessarily mean an increased cost to the hotelier either, as it is not all about amenities but rather bespoke experiences. It could mean hosts meeting guests at the front door equipped with iPads to check guests in with a few quick taps as they do at the Andaz Wall Street; leaving a chocolate bar in the room double wrapped with a personalized wrapper printed off from your own printer; or part of the reservation process could include asking about preferred room temperature, ready set for their arrival. Little touches like this can be standardized in hotel processes at little expense.

PMS for Personalization

Whether offering standardized personalized services or more bespoke offerings, a property management system (PMS) is the cost-effective solution that allows you to easily keep track of all your guests’ personalized preferences and provides a system for delivering those individualized services and amenities. WebRezPro offers just that in addition to interfacing with a host of systems, giving you and your guests access to unparalleled personalization. Let’s call it the extra-hot venti caramel macchiato of personalized guest services.

Guest Folios

WebRezPro has the ability to collect guest profiles, send pre- and post-stay emails, set pop-up reminders for staff, flag VIPs and more. Use the guest folio option to enter personal guest details to remind staff to provide an extra pillow, express an anniversary wish or offer to make dinner reservations.

System Integrations

WebRezPro offers a variety of system interfaces for increased guest personalization. Start with listening to what your guests are saying. An article on the Path to Personalization says that your customers are leaving digital trails across a variety of social media platforms, blogs and review sites. WebRezPro integrates with Revinate, a reputation management platform that uses social media listening tools to find out what people are saying about your property. It also collects and analyzes guest feedback, allowing you to leverage customer data to improve overall guest experience.

Guest personalization can also be enhanced with in-room entertainment integration. For example, guests are looking to relax at the end of the day. After a cocktail in the lounge (perhaps complimentary) they want to just kick-off their shoes and chill in-room. Customize this experience with a PMS Entertainment System interface. We’re past Video on Demand options. Software integrations like Sonifi Solutions and roomioTV provide interactive channel guides, Netflix access, cross-device content, and even guest apps such as for in-room dining. This is all leading up to the ability to provide customized in-room entertainment packages based on guest folio information.

Booking Options

With WebRezPro, you have the capacity to set up various booking options as part of the reservation process. You can offer your guests the opportunity to personalize their stay with chocolates or spa treatments, for example, via options that can be selected within the room booking form. The Booking Options feature can also be used to gather more information about the guest, such as whether they need an airport pickup.

WebRezPro also offers an optional ActivityEngine module for properties that run scheduled tours and activities, allowing guests to book an excursion along with their accommodation and customize their own stay-and-play experience. When a guest books a tour, it can be a great opportunity to offer further personalization; how about including a selection of complimentary fly hooks to go with the fishing trip your guest booked?

Flexible Rate Setup

Value-added packages are popular with hoteliers and guests alike. WebRezPro offers you the ability to set up tailored packages that can add value (or perceived value) to your guests’ stays. Romance packages can include wine and chocolate-covered strawberries at a rate that incorporates additional expenses. And here’s your chance to add that personal touch with a hand-written card or a complimentary coupon for the restaurant. During shoulder seasons, packages may include free room upgrades. These kinds of packages are easy to set up in WebRezPro with unlimited rate changes, “day-of-week” pricing, daily overrides, and a variety of rate setup options.

Mobile PMS with Electronic Signature Capture

WebRezPro is optimized for mobile devices so it works seamlessly on iPads (or other tablets) allowing you to actually meet your guests at the front door (or wherever) and provide timelier service throughout their stay. Along with the handy electronic signature capture feature, you can offer a paperless guest check in that is efficient and mobile.

We all know that it’s the guests that are the reason for operating a hotel in the first place. Make sure your guests know they are valued by providing truly personalized service that keeps them coming back for more.

Related posts: Congrats to our Condé Nast “Gold List” clients!