How Hoteliers Can Turn Negative Reviews into a Positive Online Image
Responding to negative reviews is the key to creating a positive online reputation for your business. ***Guest post from BlueJay Reviews, a WebRezPro partner*** Many hoteliers dread negative reviews, however it’s important to know that when negative reviews are managed correctly, they can actually help to create a positive impression among your existing and potential customers. When […]
Five Make or Break Moments in the Guest Experience
People will forget what you said, people will forget what you did, but people will never forget how you made them feel. When working to create an exceptional guest experience, hoteliers would do well to remember Maya Angelou’s wise words. A seamless holiday full of five-star amenities can be overshadowed by one poor interaction with […]
Going Desk-less: The New Hotel “Front Desk”
Traditionally an indispensable point of contact between a hotel and in-house guests, the front desk has always been the place where guests check in, make requests, stop to chat, and check out. But not anymore. From mobile concierges to chatbots, today’s hospitality technology makes it possible for hotels to dispense with their physical front desk. […]
3 More Sleeps! How to Upgrade the Pre-Arrival Experience
Customer service is the name of the game in the hotel industry, but it starts well before the guest checks in. The days leading up to check-in are an exciting time for your guests. Anticipation builds as travelers start dreaming about and researching destinations, choose a place to stay, then count down the days until […]
An Independent Hotelier’s Guide to Ancillary Revenue
For any hotelier, booking rooms is, of course, the most important strategy for driving profits. But disregarding the potential for ancillary revenue would be a big mistake. Your hotel has more to offer than just a bed to sleep in, and it’s worth recognizing the potential of your property to offer additional products and services. […]
7 Tips to Reduce Booking Abandonment on Your Hotel Website
From redesigning your website to rolling out new marketing campaigns, you spend plenty of resources boosting online traffic. And you should—your property’s website is your store-front to the world. But just getting traffic isn’t enough. It might feel like the battle is won, but you need visitors to make a booking for it to matter. […]
TripAdvisor has Changed: Here’s What’s Different and What it Means for Hoteliers
Hoteliers today use a variety of online channels—from social media platforms to online travel agencies—to market their properties and take bookings. These online channels are integral to the success of all lodging operators today, but just as you make changes at your property to stay competitive and find new revenue streams, these third-party platforms are […]
The Southampton Inn
The Southampton Inn is a century-old home that has been gracefully transformed into a charming seven room inn. Located in Southampton, Ontario, this inn is just one block from Lake Huron and offers amenities such as private baths, free WiFi and a delicious and nutritious breakfast. The Southampton Inn has just started using our WebRezPro Property Management System to help with […]
WebRezPro Clients Named in TripAdvisor’s 2019 Travellers’ Choice Awards
It’s that time of year again. TripAdvisor has just released its annual Travellers’ Choice awards, acknowledging excellence in the hospitality industry. These awards, which are now in their 17th year, celebrate lodging operators around the world, who are delivering an exceptional guest experience in various niches of travel accommodation. Top properties are named in Luxury, […]
Google Ads 101: A Hotelier’s Guide to Advertising with Google (Part 2)
In part 1 of this blog, we discussed how Google’s advertising service, Google Ads, works, and how to determine if it’s a platform you should be using. Part 2 will outline the steps required to begin marketing on this powerful platform. Getting Started Set up account >> To begin, navigate to the Google Ads site, and click […]
Google Ads 101: A Hotelier’s Guide to Advertising with Google (Part 1)
If you’ve done any marketing at all, you’ll have heard of Google Ads. The advertising service provided by Google is used by millions of businesses worldwide. Which makes sense. Google handles billions of search queries every day, so it’s a platform with the potential to reach any target market you desire. And as the tech […]
5 Hospitality Trends to Look Out For in 2019
A new year is beginning, and it’s the perfect time to take stock of what’s working, what isn’t, and start making a plan for finding success and wowing customers in 2019. Need a change but lack inspiration? Here are a few hospitality trends that will dominate in the new year: More Mobile The transition to […]
Cool Tech Trends Changing Guest Experience and Expectations
Staying relevant and competitive in the hospitality industry is a constant race. You can’t find a winning formula and then sit back and expect to stay on top. Expectations and trends are continually changing, driven in large part by emerging innovations in technology. That’s why keeping your finger on the pulse of hospitality tech is critical […]
15 Years (and Counting): WebRezPro Looks Back—and Forward—on the Cloud PMS Story
This year marks WebRezPro’s 15th year streamlining daily operations for lodging providers as an automated, cloud-based property management solution. As we look back on WebRezPro’s pioneering beginnings and ahead toward ongoing innovation, this milestone is an achievement that both fills our team with pride and encourages us to never stop striving for the best for our […]
Pillow Mints and Pumpkins: A Hotelier’s Guide to Halloween
The summer is ending here in the Northern Hemisphere. We hope it was a good (and profitable) one. But there isn’t any rest for a hotelier, so it’s time to turn your attention to the fall. With the busy season slowing down you should start thinking about new ways to boost occupancy and generate buzz for […]
Remarketing: How It Works and Why You Should Do It
Of all the people that visit a hotel’s site, only 2% (on average) end up making a booking. So, while it might feel like getting traffic to your website is good enough, the job doesn’t end there. A huge percentage of people who show interest in a property don’t follow through. That’s a lot of missed […]
A Hotelier’s Guide to Creating Effective Video Content
When creating digital content for your website and social media channels, video cannot be overlooked. It has become the key to online engagement. In fact, video is expected to account for more than 80% of all web traffic by next year. So, if you want to stay competitive, you need to hop on board. Here’s […]
Selling the Experience: How to Market Effectively to Today’s Travelers
A recent study conducted by Expedia and The Center for Generational Kinetics, found that 74% of Americans value experiences over things. That’s great news for the hospitality industry as most of those people are planning to travel in pursuit of those experiences. So how can you capitalize on the emerging “experience economy”? For these travelers, the memory […]
6 Tips for Maximizing Occupancy
Occupancy is the name of the game in the hotel business. You need to fill rooms in order to be successful. But how exactly do you get more heads in beds? If a property is hoping to increase occupancy, typically the first instinct is to lower rates. But slashing prices cuts into your bottom line and […]
BYOD: A Hospitality Trend Worth the Buzz
People are very dependent on their phones and tablets—especially when they travel. In fact, a recent study found that mobile devices are considered the “single most indispensable item” by travelers. That puts them ahead of essentials like a driver’s license and toothbrush. With people that attached to their smartphones, it’s no surprise that the BYOD trend […]
Four Considerations for a Seamless Check-In Experience
As tech solutions have transitioned to cloud-based systems, the concept of the hotel lobby has suddenly become amenable to a complete restructuring. Without a reliance on bulky legacy systems, front-desk staff are no longer tethered to the front desk. Equipped with a tablet, they can move freely around the lobby to engage with guests in a […]
Be a Star Online: A 5 Step Guide to Reputation Management
Building a good reputation has always been important for business. Like almost everything else, the internet hasn’t changed that fact; it’s just adjusted how the game is played. Consumers are more empowered to voice their opinion than ever before, and they use it. Depending on how you respond to and manage the online dialogue surrounding your […]
From Outrageous to Outstanding: 5 Imaginative Hotel Marketing Approaches to Get the Creative Juices Flowing
Knowing your clientele and building value-added packages are both good pieces of marketing advice. However, recognizing what to do is quite different than seeing how to do it. Guests seek originality; hoteliers seek inspiration. How does one achieve that indefinable connection to a potential guest? We can’t claim to offer an easy answer to that question (if […]
Location First Marketing: A Hotelier’s Guide
It used to be that location was the most important factor for a business’ exposure (and therefore success). Whether it was a hotel or a boutique, being visible was necessary for winning customers. Then the internet happened. Suddenly, people could find what they were looking for online, and everyone became a potential customer, regardless of location. […]
