A Hotelier’s Guide to Collecting and Using First-party Data

In the ever-evolving landscape of the hospitality industry, independent hoteliers are facing a shift. Third-party data—such as data purchased from marketing companies or collected through cookies—was once a cornerstone for understanding guest preferences and market trends but is gradually disappearing due to privacy concerns and changing regulations. While third-party data provides convenience, a move away […]

Getting to Know WebRezPro: Key Reports

While the thought of reporting makes many of us cringe, smart hoteliers know that tracking hotel reservations, rooms, and revenue is key to running an efficient operation and making decisions that drive success. Some lodging operators spend too much time manually gathering data from various sources and creating spreadsheets, but there’s a better way. Automated […]

8 Things to Include in Your Hotel Budget

A budget enables you to plan for your business and evaluate the resources you have to achieve that plan. Projecting income and expenses for the year ahead helps you make better operational decisions. It’s like taking a road trip. You may get where you’re going if you simply drive off into the sunset, but your […]

How to Protect Your Hotel from Data Theft

Hotels need guest data—including contact information and credit card numbers—to process reservations and provide customer service. But storing this sensitive data makes lodging operators an appealing target for hackers. According to a 2022 global report by Ponemon and IBM Security, the average total cost of a data breach in the hospitality industry from 2021 to […]

Data is All Around: How to Harness it for Hotel Success

Data Is All Around

From check-in to check-out and beyond, every action and interaction in a hotel generates data. But don’t let that daunt you. With the right systems in place, the right data can be harnessed in real time and accessed as needed to improve the guest experience and your property’s bottom line. What data and what for? […]