How to Maximize Black Friday Bookings
People don’t have to spend Black Friday in a tent outside Best Buy, huddling for warmth and wondering if that new Smart TV is worth it. There are alternative items and experiences they can purchase, i.e., a stay at your hotel. Customers are ready for special offers this time of year—we’ve all seen the bright […]
Getting in on the Health Kick: Wellness for Independent Lodgings
Recent events have highlighted the importance of looking out for ourselves and others. An Ipsos survey discovered that 62 percent of Americans care more about their health than they did pre-pandemic. Both leisure and business travelers look for experiences that enhance their personal wellness regimes when away from home and use this criteria to choose […]
5 Tips for Designing a Hotel Loyalty Program that Really Works
Loyalty programs give consumers a better deal and companies repeat business they can rely on, so it’s no surprise they’re growing in popularity. In 2021, eighty-three percent of consumers claim that participating in a loyalty program affects their choice whether to purchase again. Loyal guests mean revenue. As of 2020, fifty-six percent of consumers said […]
Demystifying the Metaverse for Independent Hotels
POV: you enter the lobby of a five-star luxury hotel. Friendly agents behind the front desk exude welcoming smiles while sky-high ceilings inspire a sense of awe and walls adorned with fine artwork remind you that you’re staying near the Louvre in the world-class, cultural city of Paris—all from the comfort of your own home. […]
Top Tips for Improving Guest Engagement
Guest engagement is fundamental to the success of a hotel. Without it, you can’t build excitement around your brand, grow guest loyalty or share relevant information—on both sides. The most basic example is the booking confirmation email. Guests will be left anxious and confused if they don’t hear anything after booking. Anxious and confused is […]
Online Distribution: Current Considerations for Independent Hoteliers
Change is always afoot. Thankfully, today’s hotel management software solutions give lodging operators a clear view of their business at all times, helping hoteliers identify trends and strategize accordingly to maximize revenue. As your markets change, your strategies evolve. This goes for your online distribution strategy too—it shouldn’t be left on set-and-forget mode. While recent […]
A Shoulder Season Checklist for Independent Hoteliers
Shoulder season is gearing up with more guests than ever willing to be flexible with their dates and stretch their vacations into fall in search of a deal. Post-pandemic, with more people ready to travel and able to work remotely, shoulder season is no longer the sleepy catch-up period it used to be. Make sure […]
How to Turn OTA Customers into Loyal Guests
As of 2019, more than half of hotel bookings came from online travel agents (OTAs) like Expedia and Booking.com. Ouch. That’s a lot of commission fees. Fortunately, that’s also a lot of visibility. It’s like window shopping. Guests browse hotels on OTAs, but they can be enticed onto your property’s own website through an appealing […]
Are You Making the Most of Your OTA Profiles?
You probably have mixed feelings about Online Travel Agencies (OTAs) like Expedia and Booking.com. On the one hand, they bring in a significant number of bookings and offer beneficial exposure. On the other hand, they take a 15-30% cut of revenue. The truth is, despite the steep commissions, OTAs are a critical part of a […]
Repackaging Hotel Packages
Every hotelier wants to add revenue, whether you’re looking to increase direct bookings, lift your ADR, or find the right promotional rates. But you’ll need more than four walls and a reasonably priced bed to keep your guests coming back. The advice you’ll find time and again is to create value-added packages, so we thought […]
4 Simple Tips for Boosting Your Hotel’s Social Media Presence
Social media used to be a job that was conducted off the side of someone’s desk when they had free time. Nowadays, it can be a full-time commitment. The problem is most hoteliers simply don’t have the time or staff to execute a full-blown social media strategy, never mind hiring someone full-time to manage it. […]
Gen Z: The Next Generation of Hotel Guests and How to Win Them Over
Born between approximately 1996 and 2012, Gen Z is more than comfortable with the latest technology. In fact, they’ve never experienced life without the internet. Gen Z is both socially conscious and sociable, whether or not they’re online. According to a Stanford survey, most Gen Z actually prefer in-person communication, so don’t neglect those smiling […]
Hotel Amenities: What Today’s Guests Look For When Booking Accommodation
To win guest loyalty, hoteliers have always needed to offer more than a place to sleep. Whether it is valet parking, room service, or an on-site spa, hotels rely on extra amenities to appeal to customers. This hasn’t changed post-pandemic. After two years of sitting around in sweatpants, trying to muster the energy to microwave […]
Hotel Trend Alert: Very Important Pet Perks
When the world closed down in 2020, it wasn’t just toilet paper that was rushed off the shelves—there was a rush on pets too, particularly dogs. Shelters couldn’t keep up with applications and breeders had year-long waitlists. Working from home made it the perfect time to welcome a new furry family member. As travel opens […]
Here Come the Baby Boomers. Is Your Hotel Ready?
There’s been much ado about Millennials (born early 1981 through 1996)—and for good reason. As the largest generation in the U.S., tech-savvy Millennials have driven the evolution of hospitality (think online presence, mobile apps, social media, and personalized experiences). However, in our warranted efforts to please the young people, we must be careful not to […]
Social Responsibility in the Hospitality Industry: What You Can Do and Why You Should
Most people want to make the world a better place. And most guests want to stay in lodgings that help do this, whether it’s through a new green initiative or a facemask donation program. Here’s how you can become more socially responsible and benefit your community and your brand at the same time. Sustainability Guests […]
How to Use UGC to Increase Your Hotel’s Revenue
There’s an old marketing idiom that says, “Content is king.” It’s in reference to the fact that good, quality content will always reign supreme over any SEO-search-term-laden online content. But folks, in case you haven’t noticed, there’s a new king in town and it goes by the name of User-generated Content (or UGC for short). […]
Make Your Hotel Shine Online This Summer
Summer is coming with sunburns, hot ocean beach days, and tourists—lots and lots of tourists all geared up for revenge travel. Travelers are set to go big and spend big on their next trip. Work-from-home professionals have saved their cash during the pandemic and now they’re ready to use it. But there are lots of […]
Five Key Pieces of a Winning Hotel Website
Does web design for your hotel give you an “uh-oh” feeling in your stomach? Do you have a great property, but you aren’t sure how to market it online? You’ve come to the right place. We lay out key strategies of hotel website design to make sure your guests hit that “book now” button. If […]
TikTok Tactics for Hotels
Trendy dance routines, how-tos, and cute pets… TikTok is known for its random but strangely addictive short-form videos. So you’d be forgiven if it hadn’t crossed your mind as a place to market your hotel—until perhaps recently when the social media platform surpassed Google to become the world’s most popular web domain in 2021. But […]
Revenge Travel Trends Your Hotel Needs to Prepare for Now
The novelty of perfecting the art of baking sourdough bread and binge watching everything on Netflix is long since over. Cocooning, while essential, was a novelty. But now, as travel opens up, we’re ready to travel again—this time with a vengeance! It’s called revenge travel. And in spite of not being able to travel much […]
Guests Demand Communication: The Dos and Don’ts of Guest Messaging
We’re in an era where information is literally at our fingertips whenever we need it. Guests desire the same immediacy when it comes to hotel communication, too. But if that communication doesn’t meet their needs, then you may as well have not sent anything at all. What’s a hotelier to do? By sending the right […]
Hotel Post-Stay Email Essentials
Been there, done that, got the t-shirt. Is that it? After all the effort you put into attracting guests to your hotel for their first visit, don’t stop there. The same effort you put into acquiring guests needs to be applied toward repeat bookings. By using an automated email platform as part of your property […]
Hotel Marketing Trends for 2022
As we look forward to the new year, it’s a good time to reflect on how much the world has changed in only a couple of years. What’s fascinating is how technology that existed before the pandemic was harnessed by the hospitality industry to make it through these difficult times with grace, optimism, and warmth […]
