WebRezPro’s Top 5 Blog Posts of 2017

It’s been a big year of blogging here at WebRezPro. We’ve covered a wide range of topics—from digital marketing to hotel operations—aimed to support independent hoteliers. As 2017 comes to a close, we’d like to take a look back at the most popular posts of the past year.

Here are the top 5 blog posts from 2017 (listed in order by number of views):

1. Hospitality Technology Trends to Implement in 2017

Technology continues to change and improve operations for hoteliers. To remain relevant and maintain a competitive edge, it’s necessary to stay informed about (and be open to adopting) emerging technology trends. In this post, we highlighted a few of these trends to consider for 2017. The year is almost over, but that doesn’t mean you’ve missed the boat. Everything we discussed back then holds true today. Take a look for more information on data consolidation, mobile PMS, direct bookings, mobile messaging and in-room technology. >> read blog post

2. 7 Smart Social Media Practices for Hotels in 2017

Social media has become a potent marketing tool. And its role will likely only continue to grow. Like any marketing platform, it’s only effective if you’re intentional about how it’s used. Simply having accounts and posting isn’t enough. This blog post highlights smart social media strategies to help hoteliers make the most of this power medium. >> read blog post

3. Essential Elements of a Hotel Website

The number of hours the average person spends on the internet each day continues to climb. People live online. That’s why all businesses should make their website a priority. It’s likely the first place people will go to learn about and engage with your brand, so it’s imperative to make a good impression. From content to functionality, this post breaks down the most critical elements of an effective website. Read on to make sure your business is maximizing the potential of your online presence. >> read blog post

4. Mobile Musts for Independent Hotels in 2017

As mentioned above, the average person spends a lot of their time online. With the ubiquity of smartphones, the majority of this is done from a mobile device. This transition from desktop to mobile browsing has both significant implications for your digital marketing strategies and exciting applications for your on-premise operations – both of which are are explored in this blog post. Have a look to make sure you’re not missing opportunities to improve your business or getting left behind in this mobile era. >> read blog post

5. Getting to Know WebRezPro: Housekeeping Report

A good housekeeping report is critical for running an efficient property. With numerous rooms and staff members, delegating and communicating can be challenging to manage. But a report with interactive capabilities, real-time information, and mobile accessibility makes it easy. This post describes WebRezPro’s housekeeping report and how it supports our clients’ operations. >> read blog post

What an exciting year! Succeeding in the hospitality industry requires reconciling timeless fundamental principles (like providing excellent customer service) with ever-evolving trends in communication and technology. It’s a lot to stay on top of, but that’s what makes it fun! We look forward to another year of learning, blogging about, and helping independent hoteliers keep their finger on the pulse of this dynamic industry. Until then, have a wonderful holiday season!

Pricing 101: A Guide for Independent Hoteliers

One of the most challenging things for hoteliers is determining how to price inventory. Charging too much will deter customers and increase vacancy, while charging too little can significantly undercut your revenue. It’s not an easy problem to tackle, and there are a few different approaches that can be taken. Here’s a quick overview of the various pricing strategies utilized by lodging operators.

Cost-Based Pricing

Cost-based pricing strategies are the easiest to implement. Hoteliers simply calculate the sum of all expenses involved in running their hotel, divide that cost by the number of units at the property, and then markup each unit based on the profit they hope to make. This is a logical approach to pricing that aims to ensure expenses are always covered, but there are certainly some drawbacks. Without accounting for the state of the market or the perceived value of what you have to offer, opportunities to maximize revenue could be missed.

Customer-Based Pricing

Taking a customer-based approach to pricing is a bit more labor intensive. This strategy requires a hotelier to understand who their customers are and determine what they are willing to pay for a particular room or package. Because rates are determined by the perceived value of a unit (as opposed to the actual cost), adopting this type of pricing offers the best potential for maximizing profit. But make sure your pricing decisions are backed by thorough analysis. If you over-estimate the perceived value of a stay at your establishment, customers won’t have a problem choosing a cheaper competitor.

Competitor-Based Pricing

Another approach for determining appropriate pricing is to base decisions on competitors within your market. Hoteliers that use this strategy do a complete audit of rates offered by similar operations in their area and then adjust their own accordingly. To use this method effectively, it’s imperative to make appropriate comparisons (single rooms to single rooms, and so on) and then decide how you want to respond. Depending on your property and the market, you may choose to:

Price match>> This strategy involves setting room rates at the same price point as a competitor offering a similar experience (although you don’t necessarily need to do this for all unit types). Price matching ensure you’re in the running for customers looking for the best deal.

Price high>> Setting your rates higher than other operators signals to browsers that your property has a higher value. If the customers in your market prioritize quality, this could encourage bookings and improve your average daily rate (ADR). If you use this pricing structure, make sure to justify your higher rates with superior service and amenities.

Surround the middle market>> Another strategy involves setting your most basic room as the cheapest in the market while pricing the rest similar to the first available rates offered by your competitors. This is called “surrounding the middle market.” Essentially, it allows you to get customers looking for the best deal while also snagging those willing to pay a little extra.

A Combination

Many operators use a combination of these approaches. You may start with cost-based or competitor-based strategies as a new operator but later transition to customer-based pricing once you have the means to do a proper analysis.

Psychological Pricing

Whatever strategy you choose, avoid round-number pricing. For example instead of offering a room for $100, offer it for $99. Instead of setting a rate at $150, set it at $149, and so on. People associate the number nine with getting a deal and studies have shown that room sales increase when establishments adhere to this commonly used structure.

 

There are many different approaches to take when setting pricing for a hotel. Each has its advantages and shortcomings and not all work for every type of property. As you play around with different strategies, use reporting to determine what works best for you.

 

Know Thyself (Thy Guests, and Thy Community): How to Increase Midweek Hotel Bookings

The adage of knowledge being the key to success holds true even – or especially – for increasing your number of midweek bookings. Midweek travelers are likely to be retired or traveling for business; they could hold unconventional jobs (freelancers or hotel and restaurant staff, like yourself) whose ‘weekends’ occur midweek, or they could just be on the lookout for an enticing deal. In other words, they’re eclectic with potentially niche desires and expectations for a midweek stay. But with a little innovative thinking, you can find strategies to appeal to the guests you most want to attract. How?

Create and Promote Distinct Value-Added Packages

Significantly reduced room rates often do not entice enough bookings to offset the reduced revenue, and in the end, they set the wrong expectations and seriously erode your price integrity. As an alternative, use your imagination and resources to combine your hotel’s services into an appealing package. What does your hotel do best? Do you have a spa? Modern gym? Renowned restaurant? Know your hotel’s strengths, understand who your midweek guests are, and build packages that add value and appeal to individual tastes.

Build Community Relationships and Collaborate with Local Businesses

Knowing your community is important for all hotels, but it’s especially vital for smaller inns and B&Bs and anyone who has built their brand on delivering a personalized experience. Many travellers are looking to immerse themselves in cultures and communities, so it’s important to know not only the local tourist attractions (bus tours, wine tastings, amusement parks, zoos) but also to have a finger on the pulse of what events bring out the locals. Is there a musician who is beginning to gain attention? Or a university sporting team that’s set to beat a record? Travellers in their 50s and 60s are particularly intrigued by cultural festivals, art shows, and theatre. Those who are in the service industry might be intrigued by a midweek chef pop-up at a local restaurant. Collaborate with other businesses to build and promote mutually beneficial packages that encourage guests to travel midweek or to extend their weekend stay.

Reach out to businesses, like…

Larger restaurants. This is particularly important in the early fall (or even earlier) when restaurants start to book and plan Christmas parties. It’s in their interest and yours – and it offers flexibility to potential clients – to collaborate on an option for midweek celebrations that include accommodations. It’s becoming more common for businesses to offer post-party hotels to their staff, and large organizations with offices across the country are increasingly flying their staff to a central location for a once-a-year party to build staff relationships and boost morale. You may be the right place at the right time. Plus, don’t forget, that businesses that are particularly busy over the holiday season often hold early (November) or late (into January) Christmas parties, so expand your thinking to include not only midweek but off-season parties.

Real Estate Agents. Many people travel to cities and towns to view a new house or office building. Find out which agents are most likely to bring in out-of-town clients and discuss collaborations, special rates, and the potential for mutually beneficial advertising.

Building Contractors, especially those who bring in a large portion of their work force for large scale projects. These contracts are lucrative, but they require you to be proactive. Speak to contractors about the incentives, long term rates, and other services you offer, like earlier breakfasts and packed lunches.

Universities and other companies that interview candidates from out of town. Not only can you offer a hassle free and comfortable place to stay during what’s undoubtedly an anxious time for the interviewee, you have the opportunity to show them the community they will potentially be joining through providing the right package promotion.

Train and Encourage Employees to Know and Discuss Local Events

While related to community building and collaboration, it’s important enough to mention separately. Your staff is the voice of your hotel; they talk to guests every day, so educate your staff on events and encourage them to contribute their own knowledge of the community. A chat about a midweek author’s visit may inspire an impromptu extended stay, or a conversation about an upcoming concert may inspire a return visit.

Update Guest Profiles

This is especially important for repeat guests and those who are visiting from within a 250-mile radius. They are the ones most likely to be persuaded into a last-minute midweek getaway. Use your technology. The guest data provided by your PMS (property management system) can help you build your promotions based on demographics and past behavior. It can show a guest’s preferred rate and the days of the week he or she is most likely to stay. An updated profile with interests (like a preference for a certain fitness class or love of a particular sports team) can help you build the right packages and then promote them to the right people at the right time. To add an even more personal touch, it would be a particularly nice gesture if a guest shows interest in an upcoming festival, to make note and send them an email as a reminder.

Develop Email Lists

This is still an effective way to communicate with repeat and potential guests. Again, though, know your clientele and word your promotions accordingly. Some guests will be tempted by 2-for-1 appetizers or free kids’ meals while others will prefer a complementary tasting of local wines.

Keep on Top of your Social Media

It’s important and repetition is key, especially on Twitter because posts have a short life span. Be aware of the different advantages of each medium. Facebook can target a specific demographic or interest group, whereas Instagram should be used to promote the most visual aspects of your hotel experience. Dynamic social media accounts convey a dynamic hotel.

Promote Midweek and Off-season Weddings

With more people working flexible hours and unconventional jobs, midweek weddings are becoming increasingly popular, especially for second marriages, older couples, and those who are looking for a subtler, more intimate celebration. Learn to plan and execute midweek weddings well, and then why not promote them by holding a Midweek Wedding Fair midweek?

 

Midweek travellers are savvy. They’ve either thrown away the rule book on what a ‘getaway’ should be or they’re a business traveller with accumulated generic hotel experiences. So get creative and be proactive. Know your brand and what kind of clientele you want to attract, utilize your hotel resources and staff to create personalized experiences, and learn about your community to propose inventive collaborations. Combining knowledge, imagination, and action is how to increase your midweek hotel bookings.

Make the Most of Your OTA Profile

You probably have mixed feelings about Online Travel Agencies (OTAs) like Expedia and Booking.com. On the one hand, they bring in a significant number of bookings and offer beneficial exposure. On the other hand, they take a 15-30% cut of revenue. The truth is, despite the steep commissions, OTAs are a critical part of a property’s marketing strategy that shouldn’t be neglected. While we adamantly encourage pursuing direct bookings, it is important to invest time and energy into your OTA presence as part of a holistic approach to online marketing. Here are a few tips for making the most of your OTA profiles.

Content

Complete all fields >> When setting up your property’s profile you should take care to complete all available fields. This includes everything from location and contact information to descriptions of rooms, facilities, and policies. Not only does this ensure your listing is included when browsers use search filters but it also displays credibility to those browsers. An incomplete profile appears unprofessional and potential guests are more likely to overlook your property entirely. And don’t forget to include a link to your website to help boost those coveted direct bookings!

Use attention-grabbing images >> There is a lot of competition on OTAs. Browsers have to scroll through multitudes of options when looking to make a booking, and it’s easy to get lost in the noise. Ensure your property stands out by including a collection of professionally captured images. They should be vivid and diverse—include photos of the lobby, facilities, rooms, and views—so the browser can imagine their entire stay with you. If you have a professional video showcasing your property, you should also include this as the use of video tours are correlated with higher conversion rates.

Management

Update continually >> There’s no easier way to lose credibility than having out of date information online. Your OTA profile is something that requires regular (but easy!) maintenance. Setup monthly or seasonal alarms in your marketing calendar as a reminder to check and update your online profiles, ensuring information and unit inventory are always accurate and relevant. This also includes your photo gallery. New images will keep your property’s profile fresh and exciting.

Highlight special offers >> People browse OTAs so they can weigh their options. They’re looking for a reason to choose one property over all others, so make sure to give them that reason. Include special offers and promotions on OTA platforms to help snag unsure browsers. They’re yours for the taking!

Manage reviews >> Online reviews have a huge impact on sales. 92% of people read online reviews, and the vast majority consider them when making purchase decisions. It is therefore critical to both encourage feedback from guests (more reviews inspires more browser confidence) and respond to reviews promptly. While you should not be replying to every online post, choose to respond to those that require an explanation or apology as well as a few positive reviews to offer appreciation for their kind words and hopes to see them again.

Optimization

Follow OTA recommendations >> Just as there are tips and tricks to optimize your websites ranking on a search engine, there are measures you can take to improve your ranking on an OTA. Every OTA uses a different algorithm and most offer suggestions on how to climb their ranks. Heed their advice and stay informed. As an OTA tweaks their internal ranking system, you should adjust your optimization strategies accordingly.

 

While every hotel dreams of sales dominated by direct bookings, OTAs are (and will remain) an integral part of a property’s success. Fortunately, you don’t need to choose one over the other. Improving your OTA profile can actually boost direct bookings by providing exposure for your property and bringing you opportunities to nurture loyal, returning guests. Make sure you’re doing everything you can to maximize your presence on OTA platforms.

Journey’s Perch Guesthouse

Journey’s Perch Guesthouse is situated in the heart of the mountains in Revelstoke, British Columbia. This guesthouse offers three private rooms, as well as dormitory accommodation. Onsite amenities include a common kitchen, free WiFi and a BBQ area. Journey’s Perch Guesthouse has just started using WebRezPro Property Management System to help with their operations. See how our cloud-based software is enabling them to accept online bookings by visiting their website!

Beat Your Competition this Busy Season

Here in the north the days are warming up, travelers are planning their summer vacations, and accommodation providers are eagerly anticipating more guests. But along with higher occupancy comes more pressure and strain on property staff — the high season can be an exciting but stressful time! With increasing competition in the hotel industry, it’s more important than ever to handle operations skillfully and strategically during busy times to encourage travelers choose you.

Here are our tips for staying ahead of your competition this season.

Know Your Competition

You probably know who your competitors are, but are you familiar with their strategy? Having an idea of your opposition’s tactics is key to winning the game. Do a little digging to find out what your competition is offering customers and how they are offering it. Look them up on OTAs, visit their website, check them out on social media and read their online reviews to compare pricing, discover their USP (unique selling proposition) and learn what guests like (and don’t like) about them. This knowledge is useful for sharpening your own strategy and, by comparison, pinpointing areas where your property stands out.

Identify and Promote Your Strengths

While your property’s strengths are due to your property’s own merits, getting to know your competition can help shine further light on what differentiates your property from others. Enhance and promote those areas in which you do (or can do) better than the rest.

Identifying your USP (unique selling proposition) is not necessarily an easy task, especially in a crowded market. Your property’s own reviews are a good place to look for insight on why your customers choose your property and what they like about it — and also for highlighting areas that need improvement.

Whether it’s your outstanding customer service, location, interior design or unique local experience(s), make your USP the cornerstone of your marketing strategy. Promote it fiercely on your website, in OTA listings, on social media and in email and advertising campaigns.

Price Strategically

Being the cheapest hotel in town isn’t going to win you customers. Attempting to beat the competition by simply undercutting their prices not only eats into your revenue but can actually undermine your property’s credibility. And while price is a significant motivator for most travelers, value for money is more important.

When it comes to comparing your rates with your competitors’ rates, also consider the value and experience your property offers relative to theirs. If your property is offering a superior experience — perhaps your rooms are nicer, you’re renowned for your onsite dining, or you provide more amenities — your price should be higher than nearby properties that offer less. Just make sure the value you offer is clear to customers.

Analyzing your data is key to successful pricing. Use your property’s occupancy and revenue data, as well as local market data (events, weather, economy, etc.), to help price rooms and optimize your distribution strategy. Implementing minimum and maximum length-of-stay restrictions can be effective for boosting RevPAR during peak times, depending on demand. Offering special packages is a great way to create high perceived value and stand out from your competitors.

As competition heats up, automated revenue management software is increasingly important to independent properties. Using powerful algorithms to forecast occupancy and optimize room rates, revenue management systems save lodging providers a lot of time and give properties a competitive advantage managing their rates.

Stand Out Online

It can be difficult to stand out in such a crowded place as the Internet, especially in the travel space.

As the most important piece of your digital marketing puzzle, it’s crucial to get your property’s website right. Your website must look great and be easy to use and navigate. High-quality images are key for painting an inviting (and accurate) picture of the experience your property offers, and go hand in hand with compelling and helpful written content about your property and location. Optimize your site for search engines and mobile devices (critical in our mobile-dependent world), and make sure you offer user-friendly (and mobile-friendly) direct online bookings. Read our recent post, Essential Elements of a Hotel Website for further tips.

Online travel agencies (OTAs) play a key role in expanding reach. While independent properties should always strive to increase direct bookings, studies show that more travel consumers currently use OTAs to shop for travel rather than supplier sites, so it’s essential to be visible on these channels too. Make sure your OTA listings are up to date and optimized with quality images, complete descriptions and amenity lists, and the right rates. Integrating your OTA channels with your property management system can give you an advantage over your competitors by automating (and therefore speeding up) rate and inventory updates across all channels.

Social media is another online space where most of your customers spend a great deal of time. According to recent research, 84 percent of millennial and 73 percent of non-millennial travelers are likely to make vacation plans inspired by someone else’s vacation pics and updates on social media. A great way for accommodation providers to stand out on social media is to encourage and share user-generated content. Read our Seven Smart Social Media Practices for Hotels for other effective strategies, including social media advertising (inexpensive, targeted and high-reach), posting videos, and adding a “book now” button to your property’s Facebook page.

You’ll want to make sure you are keeping on top of your property’s online reviews too. Reviews play a critical part in the average traveler’s decision-making process so be sure your property has plenty of good ones. The more positive reviews you have, the more likely customers will choose your property over the competition (and the better for SEO too).

Treat Every Guest like a VIP

If your property offers a consistently high level of customer service that exceeds guests’ expectations, word will get around, especially via social media and online reviews. Excellent customer service is born of genuine people who love what they do, supported by good training and the right tools.

An automated property management system (PMS) is an indispensable tool for managing daily operations and the guest experience. By streamlining and automating daily tasks, PMS greatly reduce the manual workload on staff, affording them more time to interact with guests — which, after all, is what hospitality is all about!

A modern PMS offers the ability to store rich guest profile data (and integrate with powerful CRM systems), facilitating the kind of personalized guest service that surprises and delights customers. Imagine being able to recognize repeat guests, surprise couples with a complementary bottle of wine on their anniversary, or swap the regular in-room welcome cookies for gluten-free ones for the arrival of an allergic guest. Imagine your customers’ satisfaction at being treated like valued guests (rather than just a reservation number).

From guest profile data to automated and customizable guest email communications to mobile (on-the-go) access, a cloud PMS equips properties with practical, relevant tools for upgrading the guest experience and for standing out in the market.

All the best for your busiest and most profitable summer yet!

Getaway Hostel

Getaway Hostel is located in Chicago’s historic Lincoln Park district and offers 106 guest rooms and 96 dorm beds in a fun, vibrant atmosphere. A wide range of amenities are available including a charming courtyard, free WiFi, daily breakfast and bike rentals. Getaway Hostel has just started using WebRezPro Property Management System to help with their business. See how they’re using our cloud PMS to take online bookings from their website!

Dryburgh Abbey Hotel

Nestled in an exclusive wooded estate on the banks of the River Tweed next to the historic Dryburgh Abbey, Dryburgh Abbey Hotel is a 38-room country house hotel. Situated in the town of Melrose, Scotland, this full-service hotel offers onsite dining, meeting and event facilities and easy access to area activities like fishing, golfing and shooting. Dryburgh Abbey Hotel has just started using our cloud-based WebRezPro Property Management System to help with their business. Visit their website to see how they’re using WebRezPro to take online bookings!

Cloud PMS Features That Help Generate Repeat Bookings

As the holiday rush gears down, it’s time to focus on your strategy for getting your guests to come back. For many properties, the holiday season brings in a lot of new customers and the increased traffic presents a prime opportunity for building lasting customer relationships.

In hospitality (or any business), the key to customer loyalty is customer satisfaction — and the key to customer satisfaction is great customer service. When operations run smoothly and guests receive the kind of personalized attention that today’s guests expect, satisfied, loyal customers are the result.

Modern property management systems (PMS) support the kind of customer service that results in satisfied guests by automating processes to increase operational efficiency and by managing guest profile data to help personalize the guest experience — pre-, during and post-stay. In this blog post we’ll highlight some specific features of a modern cloud PMS that work to build customer loyalty throughout the guest cycle and help bring guests back again and again.

Guest Folio Features

From booking to post-departure, all parts of the guest cycle present valuable opportunities for winning guest loyalty, but the most crucial moment is the actual stay experience itself.

A personalized guest experience is powered by guest data. Modern cloud PMS equip lodging operators with comprehensive guest folios that allow them to manage guest reservation and profile data to personalize the guest’s stay.

In addition to notes and comments about a guest, such as allergies and room preferences, which can be saved in a guest’s profile to facilitate personalized service during future stays, guest folios can offer other guest management features designed to help property staff enhance service in the moment.

Reservation alarms and pop-up reminders can be set to alert staff of any special guest requirements on the day of the guest’s arrival before they check in, upon guest check-in or whenever the guest’s folio is opened. VIP flagging is another simple but effective way for hotel staff to identify guests that require extra special attention immediately via the guest folio.

Mobile Access

When guest data can be accessed on the go, rather than locked behind the front desk, guest service can be taken to the next level. Cloud PMS that are optimized for mobile devices allow hotel staff to access data from the palm of their hand while interacting with guests anywhere on the property.

During busy times, guests can be checked in more efficiently by iPad-touting staff members while comfortably seated in the lounge or lobby, rather than queuing at the front desk. On-the-go access to reservation folio data and room availability allows hotel staff to log guest requests on the spot and resolve any issues in a timelier manner. Behind the scenes, mobile maintenance and housekeeping reports contribute to a more satisfying and seamless guest experience too, helping to ensure rooms are always ready for guests and that any housekeeping requests or maintenance work orders are completed promptly.

System Integration

One of the major advantages of cloud-based hotel technology is the ability to integrate with other systems in order to automate cross-system processes and consolidate data, which has a direct impact on guest service.

For example, your PMS can be integrated with your payment gateway so that credit card payments can be processed directly through your PMS. Integration with GDS and OTA channels allows GDS/OTA inventory and rates to be controlled from the PMS, and GDS/OTA reservations to be sent automatically to the PMS. Integrating your point-of-sale system with your PMS automates the process of posting restaurant charges to guest folios. When your PMS shares data with CRM or guest engagement platforms, it enhances and automates the process of sending personalized guest communications.

Integrating your core hotel systems streamlines operations and makes data more accessible (and accurate), resulting in smoother operations and customer service throughout the guest cycle.

Mobile-Friendly Direct Online Bookings

With mobile now mainstream, it’s critical to ensure your property’s online experience is optimized for mobile devices. In addition to a responsive website that looks and works great on both desktops and smartphones (and everything in between), it’s important to offer your customers easy access to direct online bookings on any device.

Just like a smooth, satisfying stay experience, a simple, secure, user-friendly booking experience will also be remembered by customers (as will a complicated or frustrating one) when they are planning future trips. And with features like access codes for loyalty members or special rates for repeat bookings, a mobile-friendly online booking engine can help secure long-lasting customer relationships.

Automated Pre- and Post-Stay Emails

As you know, your business’ relationship with a guest begins well before they set foot on your property. From the moment of booking (or even an initial enquiry), every customer should receive exceptional service.

A pre- and post-stay email campaign is a powerful tool for engaging and retaining customers. A modern cloud PMS should feature the ability to send automated pre- and post-stay emails to guests, triggered by parameters such as check-in/check-out dates and room and rate codes. Part of automating this process, email templates based on occasion (for example, booking confirmation, pre-arrival, welcome, departure, post-stay feedback request, return offer, etc.) can be set and triggered either automatically or manually.

Automated pre- and post-stay email functionality helps lodging operators deliver personalized service and build lasting relationships with customers.

Rewards Program

We can’t talk about customer retention tools without mentioning rewards (or loyalty) programs. Cloud PMS that offer this feature provide properties with an obvious avenue through which to incentivize guests to come back. A PMS-based rewards program allows a property to define its own rules — such as points earned per dollar spent, redemption terms and the rewards themselves — which is important as loyalty programs become more flexible, personalized and geared toward instant gratification.

Happier Staff

Although happier staff is not technically a feature of a modern cloud PMS, it is a direct result of using one! When your time, energy and patience isn’t drained by inefficient systems, you can focus more time and energy on your guests. Simplifying daily operations and helping properties get to know their guests, modern hotel technology provides lodging operators with the time and tools they need to deliver the kind of service that brings guests back.

To find out how a cloud PMS helps gain new customers, read 3 Ways Cloud Hotel Management Software Attracts New Guests.

Pilot Cove

Pilot Cove is located in Brevard, North Carolina, at the doorstep of Pisgah National Forest. The property offers 10 cabins and a campground and is a great escape that allows guests to connect with nature. This property has chosen to use our cloud-based WebRezPro Property Management System to help with their operations. Visit their website to see how they’re using WebRezPro’s integrated Web reservation software to take online bookings!