3 Ways a Cloud PMS Improves Internal Communication

Both management and hotel staff need access to current, accurate information about the property. For instance, the accounting department needs metrics, such as RevPAR and gross operating profit, while the front desk has to know which rooms are safe to check guests into (lest the guest end up in a room with someone else’s dental […]

How Small Hotels Can Win Bookings

Being a small, independent hotel competing with big chains can feel like a David and Goliath scenario. While brand giants possess resources you don’t, there are plenty of ways to wield your slingshot and compete for bookings. Chains may have more muscle—and money—behind them, but independent hotels are often nimbler and more creative. Here’s how […]

A Hotelier’s Guide to Responding to Online Reviews

Consumers rely heavily on reviews to make purchasing decisions. The quantity and quality of online reviews help them decide what to buy or where to book, which makes reviews critical to a business’s success. As of 2021, 99.9 percent of US consumers look at them when they shop, at least some of the time.  But […]

How to Break Barriers to Hotel Tech Adoption

Modern hotel technology can streamline operations, increase revenue, and enhance the guest experience like never before. But investing in new tech can be intimidating, and barriers to adoption can make it seem out of reach… There are costs to consider… People won’t know the new system… Then you have the hassle of transferring your data…  […]

What’s Hot in Hotel Tech

Is your hotel technology making things smoother than a well-made bed? If not, it may be time for an upgrade! We’re not talking about flashy bells and whistles. The hottest hotel tech streamlines operations and removes bumps for guests. From smart tech to self-service solutions, let’s take a look at innovations that can help your […]

6 Tips for Doing Social Customer Service Right

Great customer service has always been (and always will be) synonymous with the hospitality industry. But the approach to delivering customer service is evolving; great customer service has become synonymous with social customer service—providing customer care through your social media channels. Online reputation and social media are now inextricably tied to attracting new guests and […]

An Independent Hotelier’s Guide to Cancellation Policies

Every interaction between a guest and your property counts, and this extends to your cancellation policy. While cancellations are undesirable for hotels, they provide an opportunity to cultivate a positive relationship with your clientele and encourage them to rebook. Here’s how to develop cancellation policies that support your hotel’s bottom line and customer experience. The […]

5 PMS Integrations to Drive More Revenue

Your property management system (PMS) isn’t there so that you can spend an afternoon playing with all the cool features, as fun as that may be. It’s there to enable you to elevate the guest experience and increase revenue. One of the ways a PMS does this is through integrations with specialized software, such as […]

How to Build the Best Hotel Tech Stack

When it comes to finding the perfect hotel software to power seamless operations and guest experience, there’s no one-fits-all solution. That’s because when it comes to delivering a great guest experience, every property is unique. From location and services to style and staff, every property offers something different—and has its own operational requirements for driving […]

5 More Cool WebRezPro Features You Might Not Know About

From interactive overrides to banned guests, WebRezPro has many cool features you won’t find in every property management system. We understand there can be a lot to learn during the onboarding process, and getting to know the ins and outs of your system takes time. That’s why we’re here for you every day. We want […]

An Independent Hotelier’s Guide to CAC

Customer acquisition costs (CAC) are more or less what they sound like—how much money it costs to bring in a new guest. OTA commissions, transaction fees, loyalty programs, advertising campaigns, and sales and marketing personnel all contribute to the cost of acquiring new customers. But why is knowing this important, and how do you measure […]

8 Ways to Save Money at Your Hotel

As with any other business, your property needs to make more money than you spend to keep afloat, and creating a great guest experience can get expensive fast—especially amidst rising inflation and labor shortages. However, the trick to a more profitable hotel isn’t simply cutting costs. It’s cutting the right costs. Know what your return […]

If You List It, They Will Come: A Hotel’s Guide to Google Business Profiles

Most people planning a vacation start with a Google search. That’s why you work so hard to optimize your website’s search results placement with SEO strategies. And you should. But it’s not all you can do to make the platform work for you. Maintaining your Google Business Profile is an important step to stay competitive […]

8 Things to Include in Your Hotel Budget

A budget enables you to plan for your business and evaluate the resources you have to achieve that plan. Projecting income and expenses for the year ahead helps you make better operational decisions. It’s like taking a road trip. You may get where you’re going if you simply drive off into the sunset, but your […]

A Hotelier’s Guide to Recruiting, Hiring and Retaining Employees

Your employees are the backbone of your business. That’s true across industries but particularly in hospitality. They facilitate bookings, welcome guests, and ensure their stays are comfortable and memorable. It’s imperative to find and hold on to quality staff members.  However, this isn’t always easy, especially in the current post-pandemic labor market. In an AHLA […]

Happy Employees = Happy Guests: How to Increase Staff Engagement

While the pandemic may be winding down, and people no longer swarm the toilet paper aisle, labor shortage is still a significant challenge for lodging operations. According to the American Hotel & Lodging Association (AHLA), 85 percent of its member hotels remain understaffed.  And without staff, there is no hotel. Technology can increase efficiency so […]

9 Ways to Keep Guests Safe at Your Hotel

Safety issues are a surefire way to bring in bad reviews, and if you’re really unlucky, end up on the news. If you endanger a guest, that supersedes everything else about the stay experience. No one cares how delicious your steak tartare is if it gives them food poisoning. They will care about the two […]

How to Create a Hotel Business Plan

Budding hoteliers can set themselves up for success by building a solid business plan. The symbolic foundation of your hotel, your business plan keeps you on track and accountable to your objectives and goals and is necessary for securing investors. This is not to say that initial plans should not be adapted and revised, especially […]

An Independent Hotelier’s Guide to Reducing Waste

Eliminate those little plastic bottles

Travelers are increasingly conscious of their impact on both the destination they travel to and the planet as a whole. Moving to Mars isn’t an option (yet)! The impact of any given trip is significantly influenced by the accommodation chosen. According to a 2022 report, 46 percent of travelers chose to stay at a sustainable […]

Is Your Hotel Revenue Management Strategy Working?

Revenue Management

Hotel revenue management is a complicated process with a simple goal: to maximize revenue. It’s about analyzing demand and honing what you offer to sell the right product to the right customer at the right time, on the right channel, for the right price to grow profit. If your hotel’s bottom line is bottoming out, […]

Off the Beaten Path: How to Market Your Destination When No One’s Heard of It (Yet)

Not every hotel enjoys a renowned location like London, Paris, or Bali. Though these popular—and packed—destinations attract guests without trying, places off the beaten path also have great potential to snag bookings. Guests are more aware than ever of sustainable travel and overtourism (you know it’s bad when articles start talking about “tourists per head […]

How Hotel Management Software Helps Attract New Guests

Cloud property management systems (PMS) streamline daily operations and customer service delivery, which results in satisfied guests and repeat business. Most lodging operators understand how the level of efficiency and personalization facilitated by modern hotel management software turns first-time guests into loyal customers—but it’s also important to know how a cloud PMS brings those first-timers […]

Building Blocks for Success: A Checklist for New Hoteliers

Opening a new hotel is an ambitious and tenacious endeavor—and one of the most rewarding. Whether you’re building a business plan for your new hotel or still running the numbers, the journey from concept to opening is undeniably overwhelming without a plan in hand. As Benjamin Franklin said, “If you fail to plan, you plan […]

Big Advantages of Running a Small Hotel

Running a small operation amidst large chain hotels may seem daunting, but there are many advantages that set independent properties apart from the competition and appeal to today’s consumers. With greater flexibility to innovate and create and define their image, small and boutique hotels are an ideal traveler choice for excellent service and unique, memorable […]