Lighthouse Inn & Suites

The Lighthouse Inn & Suites is located on the Crystal Coast in beautiful Emerald Isle, North Carolina, and offers 25 guest rooms with modern amenities. This brand new boutique hotel has chosen to use our cloud-based WebRezPro Property Management System to help with their operations! The property also had our talented web design team create their new website! Check out their new website and how they’re using WebRezPro’s integrated web reservation software to accept online bookings!

Rio Bella Resort

The Rio Bella Resort in Rio Frio, Texas, offers a variety of luxury cabins with balconies that overlook the Frio. The resort is just 5 minutes from Garner State Park and is the perfect place to host a memorable wedding! This resort has just started using our cloud-based WebRezPro Property Management System to help manage their cabins. Visit their website to see how Rio Bella Resort is using our integrated web reservation software and availability calendar!

Pollock Cove Resort

Pollock Cove Inn & Cottages is located on beautiful Campobello Island in New Brunswick, Canada, just over the bridge from Lubec, Maine. This pet-friendly resort offers accommodations in charming cottages, all with ocean views and most with full kitchens. This property has just started using our cloud-based WebRezPro Property Management System to help with their operations. Visit their website to see how WebRezPro’s integrated web reservation software enables Pollock Cove Inn & Cottages to accept online bookings!

An Independent Hotelier’s Guide to Loyalty Programs

Loyalty programs have been a part of the hospitality game for decades. And for as long as they have been around, they’ve been the subject of much debate. Like any strategy in hospitality, some consider loyalty programs an essential part of their business and others have found them to be nothing but a liability. What it comes down to is discovering the right solution for your business. With new technology and evolving guest expectations, rewards programs come in all shapes and sizes. You just need to find the right fit.

Here’s a quick guide highlighting the benefits of a loyalty program and the various options available to hoteliers:

The advantages

When implemented well, a loyalty program can do a lot for your property. Offering benefits for continued patronage builds an emotional commitment that makes a guest less likely to book somewhere else and more likely to act as a brand ambassador in-person and online.

Loyalty programs are also a great way to incentivize direct bookings, thereby improving profit margins. In fact, a recent study conducted by the School of Hotel and Tourism Management found that a hotel’s spending on these types of programs was associated with better performance and improved overall gross operating profits. They ultimately concluded that there is “strong and scientific justification regarding the investment budget on loyalty programs.”

Points-based systems

How it works >> Points-based systems are the more traditional option available. These loyalty programs award points for purchases made at the property, from room nights to products and services, which can then be redeemed for discounted services and other perks at a later date.

Tips for success >> The biggest headaches that guests have had with traditional loyalty programs came from complicated rules and annoying restrictions. To run a successful program, member points should never expire, and be easy to redeem. Avoid placing restrictions on and setting black-out periods for reservations made with rewards. It’s also a good idea to offer a variety of options for points redemption. Having scaled options (from little things like a complimentary beverage to large rewards like a free night’s stay) will make all members feel like they have a chance to benefit from the program.

In addition to creating more flexibility in the points-redemption process, you may also wish to include more options for earning points in the first place. Offering rewards for engagement on social media and online reviews can be an excellent way to generate valuable UGC (user generated content), and members will appreciate the opportunity to score points in other ways.

Instant rewards

How it works >> Instant rewards is a much newer concept in the world of loyalty programs. Many travelers today (particularly Millennials), are looking for immediate value. The idea of a free stay in the distant future just isn’t compelling enough to sign up now.  For this reason, many hotel brands that cater heavily to a younger cohort have adopted models that forgo traditional rewards for smaller perks (like free wifi, room service vouchers, or a complimentary beverage) that can be earned through immediate actions taken (like booking direct, sharing on social media, or signing up for the rewards program). Members get the instant gratification they’re looking for and don’t have to worry about earning points and navigating the redemption process.

Tips for success >> Like anything else in business, you need to analyze the numbers to ensure you’re creating a model that benefits your business. You need to know how much an action (like booking direct or posting a positive review) saves or makes your business and then choose an appropriate reward within that margin.

Partnership Programs

How it works >> For many independent hotels, running your own rewards program isn’t particularly feasible. With just one property, it can be difficult for members to accrue enough points for it to be meaningful. This is where partnership programs come in. Companies like VOILA and Stash Rewards allow independent hotels to sign up and benefit from a shared loyalty program. Members benefit from more property options worldwide, and your hotel will gain access to a much larger pool of (already incentivized) customers.

Tips for success >>  All partnership programs are different, so make sure you know what you’re signing up for. If they take a commission for all bookings made using the program, you need to know that it’s going to be worth it. You’ll want to look into the demographic that the program caters to, the number of members, and the traffic the website receives. Be sure to read lots of reviews⏤paying particular attention to those from properties similar to your own.

A loyalty program can help your business build a dedicated base of returning guests and maximize direct bookings. Consider implementing one at your property today.

300 Clifton

Located in downtown Minneapolis, Minnesota, in the Loring Park Neighbourhood, the 300 Clifton is an historic bed and breakfast listed on the National Register of Historic Places – NPS! This meticulously restored 1887 Queen-Ann Victorian mansion offers a variety of beautiful guest rooms and the home is filled with many original fixtures and furnishings that date back to early 1906.

300 Clifton has just started using our cloud-based WebRezPro Property Management System to help with their operations. Visit their website to learn more about this historic mansion and to see how WebRezPro’s integrated web reservation software enables the inn to accept online bookings!

Ranguana Caye

Accessible by boat from Placencia, Belize, Ranguana Caye is a two-acre private island getaway that is the perfect place to unwind. The resort offers three authentic island cabanas that can accommodate up to three guests in each. All-inclusive packages are available and amenities include free WiFi, a beach bar and restaurant and use of water sport equipment including snorkel gear, kayaks and paddle boards.

Ranguana Caye has chosen to use our cloud-based WebRezPro Property Management System to help with their operations. Check out their website to see how WebRezPro’s integrated web reservation software is enabling the resort to accept online bookings!

Marisol Condominiums

Located on beautiful South Padre Island, Texas, Marisol Condominiums offers 36 beautiful beachfront rentals with ocean views. Amenities include direct beach access, full kitchens, free WiFi and a gorgeous outdoor pool. The Marisol Condominiums has just started using our cloud-based WebRezPro Property Management System to help with their operations. Check out their website to see how they’re using WebRezPro to take online bookings for their Gulf of Mexico condos!

The Panoramic by Xperience Hotels

The Panoramic by Xperience Hotels is located in Tulum, Mexico, and offers luxurious accommodations including studio suites and one-, two- and three-bedroom suites with kitchens. This modern resort boasts an impressive array of amenities including a 360-degree rooftop infinity pool with a 12-foot waterfall, an electric car charging station and free WiFi. This resort has just started using our cloud-based WebRezPro Property Management System to help with their operations. Check out their website to see how they’re using WebRezPro’s integrated web reservation software to accept online bookings. You may just want to book your next vacation while you’re there – that pool looks fantastic!

Tahoe Beach Retreat

Tahoe Beach Retreat offers cozy lakefront lodging in South Lake Tahoe, California! Offering over 250 guest rooms and suites, this property has the perfect accommodations for everyone, including some rooms that are perfect for doggy family members. Onsite amenities include a heated outdoor pool and hot tub, winter sports gear rentals, a tiki bar, an onsite pub and a fitness center.

Tahoe Beach Retreat has just started using our cloud-based WebRezPro Property Management System to help with their operations. Visit their website to see how they’re using WebRezPro’s integrated (and commission free!!) booking engine to accept online bookings!