How a Cloud PMS Generates Repeat Bookings

Growing a loyal customer base is great for business. (This goes for any industry, not just hospitality.) Bringing past guests back not only costs less than acquiring new ones, but loyal customers tend to spend more too. In addition, they advocate for your property, recommending it to their friends and family and sharing their stay […]

Hotel Amenities: What Today’s Guests Look For When Booking Accommodation

Hotel Amenities

To win guest loyalty, hoteliers have always needed to offer more than a place to sleep. Whether it is valet parking, room service, or an on-site spa, hotels rely on extra amenities to appeal to customers.  This hasn’t changed post-pandemic. After two years of sitting around in sweatpants, trying to muster the energy to microwave […]

6 Tips for Maximizing Occupancy

Hotel Room Keys

Occupancy is the name of the game in the hotel business. You need to fill rooms in order to be successful. But how exactly do you get more heads in beds? If a property is hoping to increase occupancy, typically the first instinct is to lower rates. But slashing prices cuts into your bottom line and […]

Start the New Year Right: Hospitality Trends for 2018

2018

And just like that, 2017 has passed! We hope you had a wonderful (and profitable!) holiday season, and are excited about the year to come. January is a month for resolutions—an opportunity to reflect on the past year and think of ways to improve in the next. This is just as true for businesses as […]

WebRezPro’s Top 5 Blog Posts of 2017

Top 5

It’s been a big year of blogging here at WebRezPro. We’ve covered a wide range of topics—from digital marketing to hotel operations—aimed to support independent hoteliers. As 2017 comes to a close, we’d like to take a look back at the most popular posts of the past year. Here are the top 5 blog posts […]

Pricing 101: A Guide for Independent Hoteliers

Check Into Hotel

One of the most challenging things for hoteliers is determining how to price inventory. Charging too much will deter customers and increase vacancy, while charging too little can significantly undercut your revenue. It’s not an easy problem to tackle, and there are a few different approaches that can be taken. Here’s a quick overview of […]

Choosing a Loyalty Program that Works for Independent Hotels

Client Loyalty

In an effort to land repeat customers (and increase direct bookings), loyalty programs are one of the most effective strategies out there. A study by Cornell University found that guests book 50% more rooms each year when they are involved in a loyalty program. That’s a lot of extra revenue! Traditionally, these programs were the […]

A Busy Hotelier’s Guide to Maintaining Online Reputation

Online Reputation Management

In our digital world, online reputation has never been more critical to a hotel’s success. Online reviews and ratings give consumers more confidence in their booking decisions than ever before; in fact, BrightLocal’s latest Local Consumer Review Survey found that 74 percent of consumers say positive reviews make them trust a business more. Nurturing a […]

Sustainable Experiences Matter to Guests: Go Green to Keep Up

Green World

It’s 2017, the International Year of Sustainable Tourism for Development, and everyone is becoming evermore informed and concerned about the impact we have on the environment. That’s why it’s not hard to believe that 65% of global travellers expressed intent to stay at eco-friendly accommodation this year. That’s a large piece of the consumer pie […]

Hotel Website Design Trends for 2016

Web Design

For lodging operators who are thinking about sprucing up their property’s website in the year ahead, here are some important current and emerging website trends that are particularly relevant to hospitality and tourism businesses. Each trend highlighted below helps to tell a hotel’s story — which, due to travelers’ desire for unique experiences and personalization, […]