2021 Hotel Trends that Matter

2021 Trends

With COVID-19 vaccinations beginning to roll out, 2021 brings the travel industry a much more positive outlook. We’ve all learned a lot over the past year and we know that agility, innovation and efficiency will remain key to success as the future unfolds. It’s also important to be aware of industry trends and take action […]

How Independent Hotels Can Maximize Revenue in the Pandemic Era

Maximize Revenue

Faced with limited demand due to COVID-19 travel restrictions, hoteliers must think outside the box to capture bookings and maximize revenue. Pricing practices that made sense before the virus hit—like seasonal pricing and non-refundable rates—may not be so relevant now in our pandemic era. In this tentative climate, revenue management strategies should aim to boost […]

Staycation Destination: Marketing Your Property to Local Travelers

Staycation

The world will likely see a reduction in international travel for the foreseeable future. Uncertainty around border restrictions and a wariness to book expensive flights in such an uncertain time means many people are going to be staying on their own soil for a while. But that doesn’t mean they’ve lost their yen for a […]

Email Marketing Tips for Independent Hoteliers in the 2020s

Email Marketing for 2020

Businesses are reaching out to customers today in more ways than ever before—by social media, chatbot, mobile messaging, SMS, phone call, email, online advertising, TV and radio ads, and print… Phew! But of any marketing channel, email still delivers the best return on investment (in both time and money) and remains the key strategic channel […]

3 More Sleeps! How to Upgrade the Pre-Arrival Experience

Pre-Arrival Anticipation

Customer service is the name of the game in the hotel industry, but it starts well before the guest checks in. The days leading up to check-in are an exciting time for your guests. Anticipation builds as travelers start dreaming about and researching destinations, choose a place to stay, then count down the days until […]

5 Hospitality Trends to Look Out For in 2019

Front Desk Bell

A new year is beginning, and it’s the perfect time to take stock of what’s working, what isn’t, and start making a plan for finding success and wowing customers in 2019. Need a change but lack inspiration? Here are a few hospitality trends that will dominate in the new year: More Mobile The transition to […]

BYOD: A Hospitality Trend Worth the Buzz

BYOD

People are very dependent on their phones and tablets—especially when they travel. In fact, a recent study found that mobile devices are considered the “single most indispensable item” by travelers. That puts them ahead of essentials like a driver’s license and toothbrush. With people that attached to their smartphones, it’s no surprise that the BYOD trend […]

7 Tips for a Work-Friendly Property

Workspace

As more and more of the workforce has begun telecommuting (at least part-time), a new demographic has emerged in the travel industry. No longer tethered to the office, these remote workers have the ability to do their jobs from anywhere in the world. It’s a freedom many are taking advantage of—taking extended trips to exciting destinations […]

Beyond the Bedroom: Hotel Design Trends for 2018

Hotel Design Trends

Today’s savvy nomad has realized that the hotel experience is an integral aspect of travel. Hotels are no longer merely the place of a morning departure and evening return, the place to shower and sleep, the place just to hang one’s hat; many guests expect their hotel to be an experience and an extension of its […]

WebRezPro’s Top 5 Blog Posts of 2017

Top 5

It’s been a big year of blogging here at WebRezPro. We’ve covered a wide range of topics—from digital marketing to hotel operations—aimed to support independent hoteliers. As 2017 comes to a close, we’d like to take a look back at the most popular posts of the past year. Here are the top 5 blog posts […]

Skeptical of the Cloud? Four Cloud-based PMS Myths Debunked

Cloud Myths

Just like many major technological advancements before it, the introduction of cloud computing has revolutionized the way businesses operate across all industries (including hospitality). From integrated online booking engines to increased flexibility, the introduction of cloud-based property management systems has resulted in incredible benefits for its adopters. But despite its many advantages, some hoteliers are […]

Improve Guest Experience with Automated Emails

Automated Emails

With new online platforms popping up all the time, it’s easy to get caught up in the excitement of new marketing and communications opportunities. While it’s important to keep up with current trends like Instagram and Twitter, don’t forget to give a little TLC to a tried and true strategy in your communication toolbox: email. […]

Mobile Musts for Independent Hotels in 2017

Mobile Musts 2017

Two years ago we wrote about mobile technology independent lodging operators should be seriously considering at that time and since then, mobile has become even more ingrained in the hospitality industry. So we thought it was about time to revisit and expand upon our original post as mobile technology continues to influence the way consumers […]

Hospitality Technology Trends to Implement in 2017

Hotel Technology 2017

Here we are — 2017 — the whole year ahead of us! Ready to make it a good one? Perhaps you have already made some New Year’s resolutions, some of which might revolve around increasing the success of your business. For hoteliers and other lodging operators, technology is making operations more efficient and successful with […]

Instagram Tips for Independent Hotels

Polaroid Pictures

Launched in 2010, Facebook-owned Instagram has approximately 500 million users and ranks as the eighth most popular social network worldwide (out of 21 leading networks). But what really make Instagram an exciting marketing channel is the level of engagement it drives; Instagram delivers significantly more engagement than Facebook and Twitter per follower, its visual appeal […]

2016 Online Marketing Checklist for Independent Hoteliers

Digital Marketing

The holiday rush is almost upon us, so now’s a good time to get a head start on strategizing for success in the New Year — after all, 2016 is just around the corner! With US adults spending an average of six hours a day on digital media, your digital marketing strategy is one thing […]

The Waddell Hotel

The Waddell Hotel

The Waddell Hotel is nestled on the banks of the Ganaraska‬ River in‪ Port Hope, Ontario. This beautifully restored historic hotel offers tastefully furnished guest rooms including some with fireplaces. The Waddell Hotel has just started using our cloud-based WebRezPro Property Management System to help with their day-to-day operations. Check out their website to see how they’re using […]

Pre-Arrival Email Tips for Independent Hotels

Pre-Arrival Emails

Many independent properties email booking confirmations to customers that book direct, but are they taking full advantage of this crucial point of contact? For a soon-to-be guest, the pre-arrival stage is one filled with anticipation and a desire to make sure their upcoming stay meets their expectations, so confirmation and pre-stay emails typically have high […]

Fresh Fall Marketing Ideas to Spice Up Your Shoulder Season

Autumn Leaves

During this past week I’ve noticed mornings are becoming chillier, the leaves are slowly beginning to turn, and as I write this, rain is steadily falling from a stone-gray morning sky. Fall is coming. This may bring a sigh of relief from lodging operators coming out of a crazy busy summer, but the end of […]

Futuristic Hotel Technology That’s Here Now

Robots

Technology is progressing at a rapid pace; in the hospitality industry, big hotel chains like Starwood are currently testing some space-age gadgetry that could come straight from a sci-fi movie. You probably wouldn’t guess that visiting a hotel chain’s headquarters would be like getting a peek into Batman’s Batcave, but that’s kind of what it […]

Tobermory Princess Hotel

Tobermory Princess Hotel

Conveniently located in downtown Tobermory, Ontario, the Tobermory Princess Hotel offers 20 tastefully decorated guest rooms and a host of amenities like complimentary continental breakfast, meeting and banquet space and a full-service restaurant. The Tobermory Princess Hotel has just started using our cloud-based WebRezPro Property Management System to help with their day-to-day operations! Visit their […]

It’s Official: Travelers Want More Mobile

Family

There’s a big push for mobile services in hospitality and a lot of statistics to support going mobile, but aside from mobile-friendly websites and mobile bookings, do travelers really want more? A recent study by The Center for Hospitality Research at Cornell University of Hotel Administration revealed that yes, they do. The study surveyed more […]