Best E-Commerce Practices for Independent Hotels
When you think of “e-commerce,” online retail sites like Amazon, eBay and Etsy probably first come to mind. But have you ever thought of your property’s website as an e-commerce site too? E-commerce refers to commercial transactions that are conducted electronically over the internet, so if your hotel website processes bookings through an online booking […]
8 Key Performance Indicators Hoteliers Should Be Tracking
Running a hotel is a complicated job with a never-ending list of responsibilities. It can be easy to get caught up in the day-to-day tasks that keep your property running smoothly and forget about taking time to assess your business’s performance. But, as they say, you can’t improve what you don’t measure – so start […]
Boost Off-Season Occupancy with Staycation Bookings
As we leave the peak travel season behind us, it’s time for hoteliers to implement strategies to maintain occupancy as best as possible. Beyond dropping room rates there are more resourceful ways to boost reservations—marketing your property to staycationers is one of them. A staycation is a vacation taken close to home, normally within a […]
A Quick Guide to EMV for Independent Hotels
It has been a while now since U.S. consumers switched from swipe-and-sign to chip-and-sign (or chip-and-PIN) credit cards back in 2015. And there’s no looking back. EMV stands for Europay, MasterCard and Visa, and is a global standard for debit and credit card security. Designed to make card-present transactions more secure, EMV cards feature a […]
An Independent Hotelier’s Guide to Loyalty Programs
Loyalty programs have been a part of the hospitality game for decades. And for as long as they have been around, they’ve been the subject of much debate. Like any strategy in hospitality, some consider loyalty programs an essential part of their business and others have found them to be nothing but a liability. What […]
How Hoteliers Can Turn Negative Reviews into a Positive Online Image
Responding to negative reviews is the key to creating a positive online reputation for your business. ***Guest post from BlueJay Reviews, a WebRezPro partner*** Many hoteliers dread negative reviews, however it’s important to know that when negative reviews are managed correctly, they can actually help to create a positive impression among your existing and potential customers. When […]
Ephemeral Content: A Hotelier’s Guide to the Newest Social Media Trend
Look out social media marketers, there’s a new buzzword in town. Ephemeral content is the latest medium to dominate the internet, and despite what the name might suggest, this trend is showing no signs of disappearing soon. It has captured the attention of consumers around the world and that makes it a medium worth your […]
Go Greener with a Cloud Hotel Property Management System
Increased global average temperatures, rising sea levels and changing weather patterns prove the time is now to step up and take action for a more environmentally friendly way of life. This beautiful planet of ours is the only home we’ve got, and we’ve got to take care of it. We need to make greener decisions […]
How to Make Music Work For Your Hotel
As a hotelier, your biggest concern is ensuring a great guest experience. Of course, that means providing excellent customer service and five-star amenities, but it also means creating the right atmosphere. People experience things with all of their senses, so ambiance matters. An overwhelming scent or off-putting lighting can tarnish a guest’s impression of your […]
506 Lofts
Located in the heart of downtown Nashville, Tennessee, 506 Lofts provides the best vacation rental experience in the city! Guests can choose from six individually decorated and fully equipped lofts in a historic building. 506 Lofts has just started using our cloud-based WebRezPro Property Management System to help with their operations. Visit their website to see how the property is […]
Going Desk-less: The New Hotel “Front Desk”
Traditionally an indispensable point of contact between a hotel and in-house guests, the front desk has always been the place where guests check in, make requests, stop to chat, and check out. But not anymore. From mobile concierges to chatbots, today’s hospitality technology makes it possible for hotels to dispense with their physical front desk. […]
Common Customer Complaints in Hospitality and How Your PMS Helps to Avoid Them
We all know someone who just loves to complain, even when there’s nothing really to complain about. Service industries like hospitality, in particular, see more than their fair share of customer criticisms, which are often voiced publicly online. Even the most luxurious hotels find it impossible to eliminate customer service complaints, but with the right […]
3 More Sleeps! How to Upgrade the Pre-Arrival Experience
Customer service is the name of the game in the hotel industry, but it starts well before the guest checks in. The days leading up to check-in are an exciting time for your guests. Anticipation builds as travelers start dreaming about and researching destinations, choose a place to stay, then count down the days until […]
An Independent Hotelier’s Guide to Ancillary Revenue
For any hotelier, booking rooms is, of course, the most important strategy for driving profits. But disregarding the potential for ancillary revenue would be a big mistake. Your hotel has more to offer than just a bed to sleep in, and it’s worth recognizing the potential of your property to offer additional products and services. […]
Small Things Hoteliers Can Do that Make a Big Difference to Guests
Customer satisfaction is a top priority for any business, but for those in the hospitality industry it’s the entire purpose. Most hoteliers do what they do because they are passionate about making every guest’s stay special. And what makes anyone feel special? Simply feeling valued. From a warm greeting to a good cup of coffee, […]
An Independent Hotelier’s Guide to Easy Group Bookings
Filling multiple rooms on a single reservation, group bookings are a cost-effective way to maximize occupancy, especially during the shoulder season. Group bookings for both corporate and personal events (such as weddings and reunions) have traditionally been the territory of large hotel brands and conference centers, but times are changing. Event planners, much like travelers […]
Paid to Post: A Hotelier’s Guide to Influencer Marketing
Influencer Marketing. It’s likely a term you’ve heard thrown around in the last year or two, and perhaps is something you’ve considered doing yourself. You wouldn’t be alone; Hotel brands like Starwood Resorts, Fairmont, and Hilton Hotels are just a few of the businesses that have capitalized on this new opportunity. And a recent post […]
Top Tips for Getting More Online Hotel Reviews
Despite the constant evolution of online marketing and distribution platforms and social media, online reviews remain so important. According to recent research, a total of 92 percent of leisure travelers in the U.S. consider online hotel reviews “somewhat important” or “very important” when choosing a hotel. Recent changes to how Google reviews are displayed on […]
Connecting Technology for a Better Human Connection: How Hotels Can Simplify Guest Messaging
Just as communication between friends and family has evolved due to the rise of mobile technology and social media, so has communication between businesses and their customers. Consumers expect to be able to connect with businesses as easily and conveniently as they connect with family and friends, and that’s why more and more hotels are […]
Google Ads 101: A Hotelier’s Guide to Advertising with Google (Part 2)
In part 1 of this blog, we discussed how Google’s advertising service, Google Ads, works, and how to determine if it’s a platform you should be using. Part 2 will outline the steps required to begin marketing on this powerful platform. Getting Started Set up account >> To begin, navigate to the Google Ads site, and click […]
Google Ads 101: A Hotelier’s Guide to Advertising with Google (Part 1)
If you’ve done any marketing at all, you’ll have heard of Google Ads. The advertising service provided by Google is used by millions of businesses worldwide. Which makes sense. Google handles billions of search queries every day, so it’s a platform with the potential to reach any target market you desire. And as the tech […]
5 Hospitality Trends to Look Out For in 2019
A new year is beginning, and it’s the perfect time to take stock of what’s working, what isn’t, and start making a plan for finding success and wowing customers in 2019. Need a change but lack inspiration? Here are a few hospitality trends that will dominate in the new year: More Mobile The transition to […]
Making the Switch: Changing Your Hotel’s PMS Is Easier Than You Think
Ten years ago the thought of changing a property management system (PMS) was a very scary one for lodging operators. Working with on-property, server-based systems made changing hotel technology a complicated and expensive undertaking that was significantly disruptive to daily operations. Without the resources required to upgrade, many properties found themselves stuck with outdated systems […]
Harbor Hotel Provincetown
Located in Provincetown, Massachusetts, in the heart of Cape Cod, the Harbor Hotel Provincetown offers 129 guest rooms include 10 super spacious suites. Amenities include free WiFi, onsite dining, some pet-friendly rooms, a swimming pool, a fire pit and a seasonal cabana bar. The Harbor Hotel Provincetown has just started using our cloud-based WebRezPro Property Management System to help with their […]
