How to Curate Indoor-Outdoor Spaces Your Guests Will Love

Spring is on its way, and guests will want to venture outside without a snow jacket. However, they don’t need a 50-acre forest and a tent to be able to enjoy nature. You can create indoor-outdoor spaces at your property where they can relax, breathe in the smell of the plants, and sip their spicy […]

How hospitality operators can use AI to work smarter, not harder

***Guest post from Breezeway, a WebRezPro partner*** In today’s rapidly evolving digital landscape, hospitality businesses are constantly seeking innovative ways to enhance their operations, streamline processes, and deliver exceptional customer experiences. With the advent of Artificial Intelligence (AI), lodging operators now have a powerful tool at their disposal to achieve these goals and stay competitive […]

The CLV Golden Ticket: Identify, Attract & Retain Your Most Valuable Guests

Digital ads, social media, website, email campaigns…hoteliers do (and spend) a lot to attract guests. Add in OTA commissions, transaction fees, and even your marketing personnel and your Customer Acquisition Costs (CAC) could go through the roof. The importance of enticing guests to return cannot be overstated, given that customer retention costs less than acquisition—in […]

7 Common Guest Anxieties and How to Address Them

Booking a hotel can make guests anxious. It’s a risk, and they want to be sure that your property is the best choice. There are a myriad of nagging doubts to worry them, from getting lost to forgetting something. Here’s how to resolve those doubts and reassure your guests that you have everything in hand.  […]

Hotel Merchandise Ideas to Boost Revenue and Brand Presence

Creating, promoting, and stocking hotel merchandise is a significant undertaking for busy hoteliers. However, the potential payoff can be worth it. Travelers are always looking to take a piece of their destination home with them or for their loved ones. While selling souvenirs in your gift shop isn’t new, hoteliers are taking this concept to […]

3 Ways a Cloud PMS Improves Internal Communication

Both management and hotel staff need access to current, accurate information about the property. For instance, the accounting department needs metrics, such as RevPAR and gross operating profit, while the front desk has to know which rooms are safe to check guests into (lest the guest end up in a room with someone else’s dental […]

How Hotels Can Harness Popular Culture to Make Money

Have you heard of Taylor Swift? Of course. But have you heard of the Swift Effect? CNN recently reported on the phenomenon of the effect Taylor Swift’s Eras Tour is having on the travel industry. As airlines increase seats to locations to coincide with concert dates (bringing enormous wave after wave of Swifties to the […]

Avoid Empty Rooms: How to Attract and Manage Last-minute Bookings

Last-minute bookings are bookings that arrive days, hours, or minutes before the guests do. While these bookings can be trickier to handle (no one likes doing things last minute), they are worthwhile to pursue. A full room turns a profit, while an empty one does not. Here is how to land guests in a hurry.  […]

How Small Hotels Can Win Bookings

Being a small, independent hotel competing with big chains can feel like a David and Goliath scenario. While brand giants possess resources you don’t, there are plenty of ways to wield your slingshot and compete for bookings. Chains may have more muscle—and money—behind them, but independent hotels are often nimbler and more creative. Here’s how […]

Hospitality By The Numbers: 40+ Stats You Should Know

You can better manage what you measure. Knowing your numbers lends valuable insight for hoteliers as they plan and strategize for the year ahead. Collected here are various statistics and forecasts to inform you of important global and local trends, revenue drivers, cancellation rates, market insights, and guest/consumer preferences. As you plan your 2024 strategies, […]

A Hotelier’s Guide to Responding to Online Reviews

Consumers rely heavily on reviews to make purchasing decisions. The quantity and quality of online reviews help them decide what to buy or where to book, which makes reviews critical to a business’s success. As of 2021, 99.9 percent of US consumers look at them when they shop, at least some of the time.  But […]

9 Ways to Drive Traffic to Your Hotel Website

Your hotel website is your carefully designed lobby on the internet, and like your lobby, it needs people to make it work.  With strong traffic, a website is a powerful asset. It increases brand awareness, adds to the guest experience, and, most importantly, brings in commission-free bookings. It’s the one online space that is entirely […]

A Hotelier’s Guide to Generating Profitable Revenue

The goal of any business is to make money. But it’s not all about revenue. Think about it this way: If you increase revenue, but costs rise as well, your profit remains the same (or declines), and your business can’t grow. While it’s important to monitor top-line indicators like total revenue and RevPAR, focus on […]

How to Break Barriers to Hotel Tech Adoption

Modern hotel technology can streamline operations, increase revenue, and enhance the guest experience like never before. But investing in new tech can be intimidating, and barriers to adoption can make it seem out of reach… There are costs to consider… People won’t know the new system… Then you have the hassle of transferring your data…  […]

Marketing Priorities for Independent Hoteliers This Year

Hotel website, automated emails, reviews, OTAs, digital ads, social media, Google. There’s no shortage of ways to market your hotel. But for busy hoteliers with mounting priorities and limited resources, how do you get to them all? With so many marketing channels and blogs with bright ideas, it can get confusing about which shiny new […]

What’s Hot in Hotel Tech

Is your hotel technology making things smoother than a well-made bed? If not, it may be time for an upgrade! We’re not talking about flashy bells and whistles. The hottest hotel tech streamlines operations and removes bumps for guests. From smart tech to self-service solutions, let’s take a look at innovations that can help your […]

Harness 2024 Travel Trends to Boost Bookings

“New year, new you” … and a new hospitality industry. From pop culture and special vibes to sustainable practices and wellness retreats, travelers are inspired by many facets of the modern world when it comes to the destinations, experiences, and accommodations they seek. They’re not just checking off bucket lists anymore.  Both Expedia and Booking.com […]

Hotel Customer Service Tips to Boost Loyalty and Revenue

Customer service is crucial to the guest experience and your bottom line. But it isn’t only about what happens at the front desk. Customer service is about how quickly and effectively any requests or issues are resolved, whether they are expressed in person, by phone, or online. It’s about anticipating your customers’ needs throughout the […]

Five Habits of a Successful Hotelier

Whether you’ve been running a hotel for decades or are brand new to the game, reflecting on your practices as a hotelier is always a valuable exercise. Nobody’s perfect, but taking the time to consider your methods and improve where you can points you in that direction. Curious if you’re doing everything in your power […]

Digital Communication Strategies to Drive Hotel Revenue

Some of us at WebRezPro remember booking hotels before the digital age. It often involved receiving a tourist information guidebook with basic hotel descriptions and phone numbers only. Many hoteliers relied on brochures, magazine ads, or even a “vacancy” sign at the front of their property as their primary means of communication with potential guests. […]

6 Tips for Doing Social Customer Service Right

Great customer service has always been (and always will be) synonymous with the hospitality industry. But the approach to delivering customer service is evolving; great customer service has become synonymous with social customer service—providing customer care through your social media channels. Online reputation and social media are now inextricably tied to attracting new guests and […]

How to Drive Bookings along the Path to Purchase

Expedia Group’s latest study of how consumers plan and book travel online surveyed travelers in Australia, Canada, Japan, Mexico, the U.K., and the U.S.A. to reveal preferences and behavior along the path to purchase. The study, aptly named The Path To Purchase, discovered the average path to purchase length—from when a traveler starts thinking about […]

An Independent Hotelier’s Guide to Cancellation Policies

Every interaction between a guest and your property counts, and this extends to your cancellation policy. While cancellations are undesirable for hotels, they provide an opportunity to cultivate a positive relationship with your clientele and encourage them to rebook. Here’s how to develop cancellation policies that support your hotel’s bottom line and customer experience. The […]

A Hotelier’s Guide to Training Employees on New Tech

Having a modern, feature-rich tech stack isn’t enough to streamline operations and increase revenue. You also need employees who know how to use it, not employees who sit in front of it, slack-jawed, and wonder what they possibly did to deserve this (we’ve all been there). If employees struggle with your new and improved tech, […]