How to Attract Business Travelers to Your Independent Hotel

The business travel landscape has changed dramatically post-pandemic with the Zoom boom and rise of the workcation. However, this segment can still be very lucrative if you know what your audience wants and leverage the right amenities. In 2021, business travel comprised a fifth of tourist spending worldwide, contributing over 740 billion US dollars to […]

Building a Brand: An Independent Hotelier’s Guide

“Design is the silent ambassador of your brand.” – Paul Rand Does your hotel have a brand? The answer is yes, even if you said no. Everything from your website design to the language used in your emails to room decor says it all about your hotel. And if you haven’t put any effort into […]

Love the Locals: How to Spice Up Your Staycation Offerings

Even as travel has opened up, staycations remain an appealing option for many potential guests. According to a 2022 survey by The Vacationer, 67% of respondents said they had taken a staycation or planned to take one that year. And why wouldn’t they? They can explore new facets of their local area… and order room […]

An Independent Hotelier’s Guide to Sleep Tourism

“I need a vacation from my vacation.” Hours of driving, flying, ferrying, and waiting in line. Days packed with exciting yet exhausting back-to-back activities. Sumptuous meals, drinks, and extended bedtimes. Sound familiar? In the past, going on holiday typically meant making the most of your time by participating in as many experiences as possible. Going […]

Introducing the Competitor Rate Shopper

***Guest post from Pricepoint, a WebRezPro partner*** Picture this: you’re a customer shopping online for a weekend hotel getaway with your significant other and, like most other people, pricing is giving you anxiety. The costs you keep finding on online travel agencies (OTAs) like Booking.com are largely the same, and you’re wondering how you’re going […]

Top Tips for Cleaning Hotel Guestrooms

No matter what type of operation you run, creating a clean environment for your guests is a universally shared task for all property owners. With an emphasis on demand for effective, reliable hygiene and sanitization protocols since the COVID-19 pandemic began, now is the time for hoteliers to invest in their housekeeping departments. In addition […]

Hotel Meeting and Event Trends for 2023

In-person events, meetings, and conferences are back on! According to Cvent, 83% of event planners polled expect to host more in-person events in 2023 than in 2019! Is your independent hotel ready? Buckle up, because 2023 is bringing some major trends that will shake up the industry.  Gone are the days of stuffy (and dare […]

4 Automated Tools Every Hotelier Should Use

This isn’t the age of the horse and buggy or handwritten guest book. To make sure your hotel remains relevant and competitive, you need strong technology in place to drive efficiency, personalized guest experiences, and revenue. Modern hotel technology ensures that your property not only runs smoothly but that you have all the right information, […]

How to Create Booking-boosting Hotel Videos

Hotel videos not only let guests know what to expect, they establish an emotional connection. Guests don’t book based on logic alone; they book based on what makes them excited.  Videos can increase conversion rates by as much as 80 percent, if they are well-produced, and you have an effective marketing strategy. Video is simple […]

Hospitality Trends for the New Year

Heading into the new year, many people make resolutions for their personal lives, so why not make resolutions for your business, too? Resolve to harness hospitality trends that reflect your guests’ wants and needs to elevate your property’s stay experience and bottom line. Bleisure Travelers and Workations With the ability to work anywhere comes a […]

6 Metrics Every Hotel Should Monitor

To run a successful hotel, you need to know your numbers. Not only that, you need to know the right numbers—your key performance indicators (KPIs). There’s no point celebrating high occupancy if your bottom line is falling through the floor. Your numbers need to tell you how many guests are coming, how much profit you’re […]

7 Simple SEO Tips for Independent Hoteliers

Search Engine Optimization (SEO) is an essential part of your marketing initiatives. Think of your website as a Broadway musical: the images and videos are the stars of the show while the website design plays a supportive role. Where is SEO in this analogy? Backstage, making sure the show goes on! The right keywords, meta […]

Shellbrook Motel

Shellbrook Motel

Looking to stay somewhere comfortable for a reasonable price? Check yourself into Shellbrook Motel, located in Shellbrook, Saskatchewan. Each room comes with WiFi, cable TV, and a kitchenette. And they have a community pool and playground two minutes away, so bring the kids! Shellbrook Motel has chosen our cloud-based WebRezPro Property Management System to help […]

Spearfish Canyon Lodge

Spearfish Canyon Lodge

Looking for a new place to hike? Strap on snowshoes and check out Spearfish Canyon Lodge in Lead, SD. You can spend the day exploring the waterfalls and come back to a roaring fire in the evening. They have pet-friendly and ADA compliant rooms available.  Spearfish Canyon Lodge has chosen our cloud-based WebRezPro Property Management […]

4 Big Reasons Hotel Guests Never Come Back

If you google “hotel horror stories,” three things will occur to you. One, that bed bugs, or any other type of bug, truly are the worst. Two, if the hotel is haunted, you should probably just abandon it before The Shining happens. And three, that those guests are never coming back. While your hotel (hopefully) […]

5 Emails You Should Be Sending Every Guest

From booking through to check-out, hotel emails are an extension of your front desk, providing information your guests need and opportunities to enhance their stay, and making them feel valued. Here are five hotel emails your guests expect… Are you sending them to every guest? Let’s dig a little deeper into the purpose of each […]

7 Practical Ways Your Hotel PMS Saves You Time

It’s your property management system’s job to save you time by automating routine tasks, integrating with your other hotel platforms, and ensuring your data is there when you need it. You have enough to do already with welcoming guests, responding to reviews, and dealing with that plumbing issue in room 516. It’s enough to keep […]

Amor Boutique Hotel

Amor Boutique Hotel

Whisk yourself away on a luxury retreat at Amor Boutique Hotel in Sayulita, Mexico where you can surf, fish, swim, or simply sun yourself on the beach–spend the winter working on your tan. The hotel is home to ten new beachfront villas, two spas, and a tranquil resort pool.  Amor Boutique Hotel has chosen our […]

Hotel Philco

Hotel Philco

Treat yourself to a lakeside stay at Hotel Philco. This boutique hotel in Crystal Beach, ON has all the little luxuries you need to feel truly pampered from heated towel warmers to fully stocked mini kitchens. Each room has its own theme. If you ever wanted to sleep in a “glam” room full of neon […]

How to Create a Guest Experience to Remember

A great guest experience is one where your guest enjoys their stay and, ideally, returns next year. That’s it. While the bells, whistles, and wellness packages are nice, they aren’t absolutely necessary. You don’t have to worry if you’re not an all inclusive resort in Dubai. The key is friendly staff, ongoing guest communication, and […]

Why and How to Centralize Reservations

Independent hotels receive bookings through various channels, including telephone, email, property website, and third-party booking channels (like Expedia, Airbnb, Google, etc.). Staying on top of inventory and reservations across all those channels is critical to operations, guest service and your bottom line. If you’re spending hours updating various booking channel extranets, frequently dealing with the […]

Hotel Kenney Rideau

Hotel Kenney Rideau

Unwind by the water at Hotel Kenney Rideau, located by Jones Falls in Ontario. It’s the perfect place to retreat from the hustle and bustle where you can grab a fresh baked gourmet cookie or a bowl of hot soup from the diner. Spend the night in one of their quaint cottages and wake up […]

Solutions to 5 Operational Challenges Hoteliers are Facing

Demand fluctuation, a competitive marketplace, and unpredictable world trends require hoteliers to be more agile than ever before. But implementing strategic solutions can provide your hotel with a firm foundation from which to weather any storm. Let’s look at the top five operational challenges hotels are facing now and—most importantly—how to best meet them. Staff […]

7 Hotel Marketing Mistakes You Might Be Making

If you’re like the majority of independent hoteliers, you have a lean marketing budget. Every marketing dollar matters and mistakes can be costly! Check out our list of seven hotel marketing mistakes you might be making—and how to fix ‘em! 1. Website Friction & Poor Site Health When a guest comes to your website, there […]