How to Inspire Guests on Social Media
Social media isn’t a flashy new trend anymore; it’s a fundamental marketing cornerstone. Fifty-two percent of travelers have chosen to visit a place after seeing its image or video in their peers’ social media, and even more (60 percent) post photos on vacation. Any accommodation business that wants to amplify reach and drive bookings should […]
Tips for Insta-Success: An Instagram Checklist for Independent Hotels
It used to be photos in magazines and scenes on television that inspired us to travel, but the internet has made the world much more accessible, inspiring our dreams anywhere, anytime. While we are still motivated by traditional media and recommendations from friends and family, we’re also now constantly influenced by online campaigns and social […]
7 Smart Social Media Practices for Hotels in 2017
Social media is an important part of an overall marketing strategy for most businesses these days — and just like any other digital application, it’s always evolving. To stay competitive on social media, lodging operators need to keep up with their platforms’ latest tools and trends and test new strategies to stand out. Here are […]
Instagram Tips for Independent Hotels
Launched in 2010, Facebook-owned Instagram has approximately 500 million users and ranks as the eighth most popular social network worldwide (out of 21 leading networks). But what really make Instagram an exciting marketing channel is the level of engagement it drives; Instagram delivers significantly more engagement than Facebook and Twitter per follower, its visual appeal […]
