Connecting the Dots: TripConnect Instant Booking and TripConnect Cost-Per-Click

As a certified TripConnect™ Premium Partner, WebRezPro Property Management System is pleased to support TripConnect instant booking and TripConnect Cost-Per-Click (CPC) — programs that both offer a way for hotels, inns and B&Bs to gain bookings through the TripAdvisor Hotel Price Comparison search.

Some of our customers have asked about the difference between TripConnect instant booking and TripConnect CPC, so we hope this post helps to connect the dots!

TripConnect Instant Booking

TripConnect instant booking is a new way for properties to acquire bookings directly on the world’s largest travel site using a simple pay-per-booking commission model. When travelers find the right property on TripAdvisor, they want to book it immediately — and TripConnect instant booking allows them to do so; now travelers can make a reservation at your hotel without leaving the TripAdvisor site.

How It Works

TripConnect instant booking displays your real-time rates and availability on your property’s TripAdvisor page, alongside a “Book on TripAdvisor” button, which is positioned above the other booking buttons. When a traveler books on TripAdvisor, the guest’s information and reservation details are sent to your property management system as soon as the booking is made, so you own the guest relationship from the start.

To take advantage of TripConnect instant booking, hotels simply pay a commission to TripAdvisor per booking. There are two different commission rates to choose from: the higher rate (15%) gets hotels half of all booking opportunities available through the “Book on TripAdvisor” button, and the lower rate (12%) allows properties to claim a quarter of all booking opportunities available through the “Book on TripAdvisor” button. (The booking opportunities not claimed by your property go to OTAs that you work with and that participate in instant booking on TripAdvisor.)

It’s a simple commission model that is easy to set and maintain — no bidding required. And you only pay when bookings turn into actual guest stays; if a guest cancels their reservation, you don’t pay.

The WebRezPro Connection

As a TripConnect Premium Partner, WebRezPro can send your property’s rates and availability directly to TripAdvisor, and TripAdvisor will send reservation data directly to your WebRezPro PMS, for a seamless TripConnect instant booking experience for you and your guests.

Currently, TripConnect instant booking is only available to WebRezPro customers that have the Shift4 payment gateway interface.

Properties can sign up for TripConnect instant booking through the TripConnect instant booking site.

If you have any questions about TripConnect instant booking, TripAdvisor has published a comprehensive and helpful list of FAQs. Your WebRezPro account rep is also happy to answer questions you might have about WebRezPro integration with TripConnect.

TripConnect Cost-Per-Click

The TripConnect Cost-Per-Click (CPC) program also displays your property’s live rates and availability on your property’s TripAdvisor page, this time alongside an “Official Site” link, which takes travelers to your own online booking engine to make a reservation on your own website.

How It Works

The TripConnect CPC program requires you to bid for click-throughs to your site. The amount of your bid, in relation to the bids of others (OTAs you work with), determines where your “Official Site” link will appear among the Hotel Price Comparison search results, with the top bidders receiving prime placement.

When a traveler clicks on your “Official Site” link (the higher the link position, the more likely travelers will click on it), they will be taken to your property’s own online booking page to complete the booking directly with you. You pay the amount you bid for the click-through, whether that click-through results in an actual booking or not.

The WebRezPro Connection

WebRezPro works with TripConnect Cost-Per-Click by feeding live rates and availability to TripAdvisor for increased accuracy and efficiency in managing your TripConnect CPC campaign.

And because the WebRezPro online booking engine is commission-free, the only cost of acquisition for a booking coming from your TripConnect CPC campaign is the price you bid for the click-through.

Properties can sign up for TripConnect Cost-Per-Click through the TripConnect site.

TripAdvisor also provides a helpful TripConnect CPC user guide.

TripConnect Instant Booking or Cost-Per-Click?

Both programs offer a way to gain bookings through TripAdvisor at a low cost of acquisition. Depending on the property, one program may be more suitable than the other, or a combination of both could prove to work well.

TripConnect Comparison Chart

The Quick Guide to PMS Integration

With so much innovation in today’s technological cloudscape, system integration (otherwise known as system interfacing) is not only key to maximizing operational efficiency but to staying current and competitive, too.

Integration has always been a fundamental characteristic of hotel property management systems (PMS). Converging core hotel departments, from sales to front desk to housekeeping to accounting, the PMS serves as a central point of control, eliminating the need to manually consolidate information between departments by automating and integrating processes.

PMS have also long interfaced to external systems like POS, electronic locking, call accounting, PBX, in-room entertainment, the GDS and OTAs, allowing these systems to talk to each other (share relevant data) in order to automate cross-system processes and improve efficiency property-wide. Now, as the hospitality industry increasingly operates online, PMS are also called to integrate with online reputation management systems, guest self-check-in apps, digital marketing software and online channel managers.

System integration allows you to streamline operations across your entire property by assembling the individual vendors that best serve your specific requirements — the best PMS, the best payment processor, the best online distribution channels, the best revenue management system — all working together to form a grand management machine. At the heart of hotel operations, it’s essential that your PMS plays nicely with vendors across the industry.

While integrating legacy systems has always been a complex and costly task, cloud hotel software, which is progressively built on common Web standards and open APIs, is designed with system integration in mind. So say goodbye to manually duplicating data between your PMS and other hotel software — it’s now easier and cheaper than ever to unite your property’s various systems for optimal efficiency and guest service.

PMS INTERFACES (In Alphabetical Order)

Call Accounting Systems – When a call accounting system is interfaced with a PMS, call charges are automatically applied to the correct guest folio, eliminating the need to add telephone charges to guest folios manually and ensuring accurate billing.

Digital Marketing Software – Interfaces between digital marketing tools and the PMS can save lodging operators time in their marketing efforts by automating management of guest communications. The interface allows the PMS to send live reservation information directly to the digital marketing system for automated pre- and post-stay email communications, special offers, electronic surveys and even personalized eConcierge platforms.

Electronic Locking Systems – With this interface, keycards can be encoded and managed through your PMS, which automatically sends relevant information (eg. room number, length of stay) to your electronic locking system. There’s no need to enter this information manually into your locking system – all you have to do is click a button and swipe the keycard to encode it.

Energy Management Systems – Interface your energy management system with your PMS to pre-condition guest rooms upon guest check-in and automatically switch to energy-saving mode upon check-out. This automation not only saves time, but money too, as lights, heating and air conditioning are turned on and off in a timelier fashion, conserving energy even further.

GDS, OTAs & Channel Managers – Direct integration between PMS and online distribution channels is a big time saver and helps to maximize online revenue. The interface allows GDS/OTA inventory, rates and reservations to be controlled directly from within the PMS — the PMS automatically pushes designated inventory, rates and availability to the channel, and reservations made through the channel are automatically sent to the PMS, with availability adjusted accordingly. No more precious time spent on manually updating reservations data across channels and the PMS.

In-Room Entertainment Systems – Interfacing your in-room entertainment system with your PMS is very useful for automatically posting pay-per-view and Internet charges to guest folios, eliminating the need to do it manually and helping to minimize guest-disputed charges.

Payment Gateways – Reducing the steps required to process card payments, and eliminating keying errors, this interface securely facilitates credit card acceptance through the PMS. Integrating your PMS with a payment gateway removes the need for a stand-alone credit card terminal and speeds up the check-in/check-out process.

PBX & Voice Mail – Integrate your PBX and voice mail systems to your PMS for effortless management of internal communications. A PBX/voice mail interface can automate such processes as activating and deactivating guestroom phones and voice mail upon check-in and check-out, and clearing voice mail greetings and voice messages upon guest check-out.

POS Systems – A PMS-POS interface automates the process of posting restaurant tickets or shop/spa charges to guest folios, improving accuracy and efficiency. The POS queries the PMS in real time to verify guest status and room number and then automatically posts the charge to the guest folio.

Reputation Management Systems – Reputation management systems help properties manage their online reputation and social customer service by monitoring social media and increasing review volume, among other important functions. By integrating your PMS with your reputation management system, the process of requesting and posting guest feedback via electronic post-stay surveys can be completely automated.

Revenue Management Systems – Direct integration between PMS and RMS (revenue management system) automates the process of updating dynamic pricing to the PMS, greatly simplifying yield management. Here’s how it works: the PMS automatically pushes pricing and availability to the RMS, and the RMS automatically updates accepted recommended rates in the PMS.

Self-Check-in/Check-out Terminals – Self-check-in terminals or kiosks allow guests to check themselves in or out, pay their bill, and maybe even choose their own room. As a guest-facing extension of the PMS, integration with your property management system really goes without saying.

You don’t have to be the middleman between your hotel systems — contact us to find out more about the 60+ interfaces WebRezPro PMS offers.