A Hotelier’s Guide to Responding to Online Reviews

Consumers rely heavily on reviews to make purchasing decisions. The quantity and quality of online reviews help them decide what to buy or where to book, which makes reviews critical to a business’s success. As of 2021, 99.9 percent of US consumers look at them when they shop, at least some of the time.  But […]

4 Steps to a Healthy Online Reputation in the Pandemic Era

Online Reputation Pandemic Era

Online reputation can make or break a business, especially in the hospitality industry. According to a TripAdvisor study conducted last year, 81% of the survey respondents always or frequently read reviews before choosing a place to stay, with 78% focusing on recent reviews. As cautious travel consumers slowly begin to venture out again in the […]

Top Tips for Getting More Online Hotel Reviews

Customer Reviews

Despite the constant evolution of online marketing and distribution platforms and social media, online reviews remain so important. According to recent research, a total of 92 percent of leisure travelers in the U.S. consider online hotel reviews “somewhat important” or “very important” when choosing a hotel. Recent changes to how Google reviews are displayed on […]

Get Rated! Proven Tips for Getting More Online Reviews

When you look at your hotel listing on review websites, do you feel like a tumbleweed should blow past? If a lack of reviews is making your property look like a ghost town, we have some ideas for you. According to this article on hospitality.net, travelers are nearly four times more likely to choose a […]