If You List It, They Will Come: A Hotel’s Guide to Google Business Profiles

Most people planning a vacation start with a Google search. That’s why you work so hard to optimize your website’s search results placement with SEO strategies. And you should. But it’s not all you can do to make the platform work for you. Maintaining your Google Business Profile is an important step to stay competitive […]

Best Practices for Managing Your Online Hotel Reviews

There’s plenty of research to support the fact that reviews turn lookers into bookers with nearly half of US consumers trusting reviews as much as recommendations from family and friends. To boost bookings, accommodation providers not only need to accumulate online reviews but also respond to them effectively (more than half of consumers say they […]

A Busy Hotelier’s Guide to Maintaining Online Reputation

Online Reputation Management

In our digital world, online reputation has never been more critical to a hotel’s success. Online reviews and ratings give consumers more confidence in their booking decisions than ever before; in fact, BrightLocal’s latest Local Consumer Review Survey found that 74 percent of consumers say positive reviews make them trust a business more. Nurturing a […]

How Hotels Can Make the Most of User-Generated Content

Selfie

Thanks to the mobile web and social media, travelers are sharing their travel experiences more than ever; in fact, one recent study found that 97 percent of Millennials post to social media while traveling. That user-generated content (UGC) — the photos, tweets, posts and reviews travelers share on social media, review websites and blogs — […]

The Dos and Don’ts of Handling Negative Reviews

Negative Hotel Reviews

So you’ve used your social listening tools and come across some stellar reviews for your hotel. But just as you are mid back pat, there it is: the negative review, looming like a dark shadow. For those of us who pour our soul into our work, this can be as painful as a dagger in […]

8 Ways to Improve Guest Satisfaction and Your Online Reputation

Satisfied Guest

We recently blogged about research that shows hotel guest satisfaction is at a record high. However, as hotels and other lodgings are more effectively meeting customer expectations, it only makes sense that expectations are getting higher, leading to more critical guests. The study indicated that Generation Y (who are more engaged in social media than […]

Hotel Guest Satisfaction is higher than Ever – How Satisfied are Your Guests?

Happy Guest

According to research firm J.D. Power’s 2014 North America Hotel Guest Satisfaction Index Study℠, hotel guest satisfaction is at a record high. In fact, with overall satisfaction averaging 784 points (out of 1,000) in 2014, guest satisfaction is up 27 points from 2012. The study, now in its 18th year, measures satisfaction with the entire […]