Customer Spotlight: Smithfield Station

We recently completed a WebRezPro case study about Smithfield Station — a landmark waterfront inn, restaurant and marina that boasts a picturesque setting on the banks of the Pagan River in historic Smithfield, Virginia.

The 44-room property has a lot going for it: Virginia’s only lighthouse accommodations, an award-winning restaurant right on the water, and boardwalk shops, among other first-rate facilities. Run by the Pack family, Smithfield Station was established in 1986, with the vision of providing visitors with an exceptional experience.

Smithfield Station’s partnership with WebRezPro began in April 2014 when Smithfield Station management decided they needed a modern, cloud-based PMS that would keep them ahead in the digital age. The Pack family sought a PMS with strengths in online reservations and distribution, and guest communications.

WebRezPro provides the property with automated management for 44 guestrooms and 15 marina slips, complete with direct online bookings, GDS/OTA channel integration, automated emails, and payment processing integration.

Here are the highlights from the case study:

>> Direct online bookings through the property’s website have climbed to 40 percent — a “huge increase” according to Randy Pack, Vice President of Smithfield Station.

>> The fully integrated direct online booking engine and GDS/OTA integration have streamlined inventory, rate and reservations management across all channels, saving time, increasing sales and eliminating booking errors.

>> WebRezPro’s comprehensive guest profiles and Custom Automated Email Module help Smithfield Station to personalize service and communicate more efficiently and effectively with guests before and after their stay.

>> Anywhere access improves staff productivity.

“Online bookings, automated guest emails, anywhere access, interfaces… It’s the whole package that makes this software so enjoyable.” — Randy Pack, Vice President at Smithfield Station.

Read the complete Smithfield Station Case Study to learn more about how this beautiful property is utilizing WebRezPro to thrive in our digital world.

And if you’re in need of a relaxing getaway, check out the Smithfield Station website (even if just to dream!).