7 Smart Social Media Practices for Hotels in 2017

Social Media Marketing

Social media is an important part of an overall marketing strategy for most businesses these days — and just like any other digital application, it’s always evolving. To stay competitive on social media, lodging operators need to keep up with their platforms’ latest tools and trends and test new strategies to stand out. Here are […]

Instagram Tips for Independent Hotels

Polaroid Pictures

Launched in 2010, Facebook-owned Instagram has approximately 500 million users and ranks as the eighth most popular social network worldwide (out of 21 leading networks). But what really make Instagram an exciting marketing channel is the level of engagement it drives; Instagram delivers significantly more engagement than Facebook and Twitter per follower, its visual appeal […]

Innovative Hotel Digital Marketing Campaigns to Inspire Us

Innovative Ideas

In a digitally saturated world of marketing, traditional advertising campaigns just aren’t cutting it anymore. Promotional messages come at consumers from all angles — on social media, search engines, websites, YouTube videos, mobile apps, emails, TV, text messages — and consumers are becoming adept at tuning them out. To cut through the noise, brands must […]

6 Social Media Recommendations for Independent Hoteliers in 2016

Seventy-six percent of travelers post vacation photos to social networks, and 52 percent of Facebook users say friends’ photos inspire their travel plans. With social media playing such a big role in inspiring travelers and sharing experiences, a strong social media presence and strategy is more important than ever for lodging operators. Whether you’re new […]

How Hotels Can Make the Most of User-Generated Content

Selfie

Thanks to the mobile web and social media, travelers are sharing their travel experiences more than ever; in fact, one recent study found that 97 percent of Millennials post to social media while traveling. That user-generated content (UGC) — the photos, tweets, posts and reviews travelers share on social media, review websites and blogs — […]

3 Mobile Musts for Hoteliers in 2015

Of all adult Internet users in the world, 80 percent own smartphones. We are firmly planted in the Age of Mobile. In our world where increasingly connected travelers rely on their smartphones for planning, booking and experiencing travel, lodging operators must incorporate mobile technology into business strategies across the guest life cycle to remain competitive […]

Big-Hotel Tips for Small Properties

French Leave

Big-brand hotels and small, independent properties offer different guest experiences; and that’s the way it should be. Some travelers like the familiarity and predictability of staying with an international chain, while others are attracted to the unique, local experiences offered by smaller lodgings like inns and B&Bs. And some travelers could go either way. Big […]

Social Listening Tools: What are People Saying About You?

Social Media

In 6 Tips for Doing Social Customer Service Right, we recommend using social listening tools (also known as social media listening tools or social media monitoring tools) to ensure you don’t miss any direct social media mentions and also to catch indirect mentions for providing excellent customer service. But what is a social listening tool, […]

10 foolproof social media tips for independent hotels

SocialMediaKeyboard

We’ve blogged recently about online leisure traveler trends and digital marketing strategies, both of which highlight the relevance of social media in hospitality marketing. Social media has become an invaluable digital marketing tool and is a great way to manage your customer relationships. There are so many options when it comes to choosing a social media […]