An Independent Hotelier’s Guide to Virtual Hotel Tours

Advertisers have always tapped into the power of imagination. In fact, it’s the first step in creating desire. Studies show that the imagination increases guests’ intention to travel and imagining experiences can impact purchase decisions even weeks later.  “Evoking the imagination as a strategy of influence” (Petrova and Cialdini) is not a new concept for […]

Future Tech Trends to Start Thinking About Now

Chat Bot

Remember when robots and virtual reality were fantasies of the distant future? Well, that’s not the case anymore. We’re currently living through a very exciting time, where the technology previously unique to our favorite science fiction movies is being realized. It seems like new tech is popping up every day and it’s hard to keep […]