The Social Summit 2015: Key Social Media Takeaways for Lodging Operators – Part 2: Twitter & Instagram
Welcome to the second of a three-part series of posts covering social media marketing tips and insights we gained from The Social Summit held last month in Calgary. Last week we shared key takeaways from the conference about how to maximize organic reach on Facebook, so this week we’re passing along some Twitter and Instagram tips that we learned at the event…
Mike Morrison from Mike’s Bloggity Blog, which averages more than 50,000 unique visitors a month, is also pretty popular on Twitter with 19.3K followers. Co-founder of The Social Summit, Mike also led Twitter Hour at the event, spilling some of his secrets to success. He also shared this astounding stat:
Every second, approximately 6,000 tweets are tweeted on Twitter.
So, how the heck do you stand out? Mike says, keep putting it out there! Tweet frequently, and push tweets more than once. If you only tweet something once, most of your followers won’t see it because they’re not on Twitter 24/7. Mike recommends tweeting the same tweet up to three times, changing it slightly each time.
Use analytics to find out what time of day your followers are engaging on Twitter to target your tweets more effectively.
Photos are a great way to stand out on Twitter, simply because images are more fun to look at than 140 characters of plain text. So include a photo with your tweet whenever possible.
Mike also talked about share-worthy tweets. To get your followers to retweet your content, offer universal value — in other words, make your tweet more about them than you. For example, instead of tweeting “We’ve got a new breakfast menu! #mmmbacon,” try something like this, “Nothing like a side of crispy bacon to go with your French toast! #mmmbacon.” (And don’t forget that mouth-watering photo!) Ask yourself: Would you click on your own tweet?
Lastly, a theme that was common throughout the sessions during the conference: engage in conversation. Favourite, retweet and reply to your followers’ tweets to build relationships with your customers and humanize your brand.
Dawn Bradley of Dawn Bradley Hair is inspirational as a successful entrepreneur who grew her business with Instagram. She described to those of us attending her session how she did it.
Dawn invested in a proper SLR camera to create quality, eye-catching images that got people’s attention, and helped her images get found through the use of hashtags. She also reached out to others she admired on Instagram and formed relationships with people who then posted about her (and her, them).
Her secret to keeping people engaged is engaging with them. Dawn acknowledged her followers by responding to their comments and commenting on their photos.
Being interactive is key. Tag people who are in the image or a part of the reason behind it. Post questions with photos to encourage interaction.
And take a moment to word your caption just right.
To get customers in the door, Dawn ran contests over Instagram and promoted complimentary services. This not only attracted customers to her business, but motivated people to spread the word.
We feel that Instagram is a very worthwhile social media platform for lodging operators to create brand awareness and connect with customers. Vacation experiences — of which hotels and other lodgings are an integral part — are best shared visually, and so incorporating Instagram into a hotel’s digital marketing strategy makes good sense.
Stay tuned next week for our third and final recap of The Social Summit, which will cover overall digital strategy and some very useful Google tips and tools every business should know about.
If you missed last week’s post about Facebook, why not read it now?