When Should Hotels Offer Discounts to Boost Revenue?
Usually, it makes sense to sell your rooms for the highest price possible without oversacrificing occupancy. Though hospitality at its core is about people, making money is essential to keeping your doors open and providing memorable guest experiences. However, there are exceptions to this general rule—times when lowering your prices can serve your overall financial and guest retention strategy. When done purposefully,
September 10, 2025
