5 Promotional Rate Strategies to Boost Revenue and Protect Profitability
During shoulder season, demand softens, competitors start dropping rates, and it’s tempting to follow suit just to keep rooms filled. But blanket discounting ultimately hurts your bottom line; it fills rooms today at the cost of ADR (average daily rate), brand perception, and pricing power tomorrow. The better approach is a strategic one. As operating costs rise, independent hoteliers are shifting their
October 13, 2026
